Sony Music Entertainment Philippines and Benj Pangilinan honor the tradition of ‘paying it forward’ through Season of Giving campaign

The initiative is part of a campaign to engage the country in a fight to alleviate food insecurity and malnutrition

Sony Music Entertainment Philippines (SMEP) and Filipino singer-songwriter Benj Pangilinan have recently linked up with Rise Against Hunger Philippines (RAHP), an international hunger relief organization that distributes food and life-changing aid to the world's most vulnerable, to support communities in Manila that are impacted by food insecurity and malnutrition.

This initiative is part of Sony Music Group’s global ‘Season of Giving’ campaign, where the company upholds its commitment in collaborating with partner organizations through a series of in-person events and charitable activities.

Century Tuna makes history with the biggest beach clean-up in Anilao for the Saving Our Seas campaign

Century Tuna Superbods, executives, and volunteers posing for a photo after their shore clean-up at Anilao in Mabini, Batangas

The Philippines is now taking more steps to achieve cleaner and livelier seas as Century Tuna kicked off its Saving Our Seas Campaign, becoming the biggest beach clean-up in the history of Mabini, Batangas. In partnership with the impact organization HOPE, and Aling Tindera’s Waste-to-Cash program which encourages the public to become responsible in plastic waste management — the country’s leading canned tuna brand aims to continue their Saving Our Seas program not just this year, but also in the years to come. 

Sony Music Entertainment Philippines gives back this holiday season to Charity Rise Against Hunger with ‘Season of Giving’ Campaign

Funding will support the collection and distribution of donated food items and relief packs to communities impacted by the COVID-19 pandemic

Filipino songstress Hazel Faith also put on an intimate performance for beneficiaries

Sony Music Entertainment Philippines and singer-songwriter Hazel Faith have partnered with charity, Rise Against Hunger, to support vulnerable communities locally impacted by food insecurity, whose situations have been exacerbated by the COVID-19 pandemic. 

This comes as part of Sony Music Group’s global ‘Season of Giving’ campaign, where the company and its artists are giving back to every local community in which Sony Music Group (SMG) operates. Across the world, SMG is supporting global organizations dedicated to providing aid for those facing food insecurity, homelessness and refugee support, as well as music industry relief and educational programs for communities impacted by the COVID-19 pandemic.

Globe strengthens cyber education campaign; calls on customers to stay vigilant in protecting their data

Globe is strengthening its cyber education campaign to protect customers from cybercrimes amid the recent incidents that led to distress and confusion among customers.  The digital solutions platform highlighted the need for consumers to stay vigilant and safeguard their personal information by outsmarting scammers.

Through its #makeITsafePH campaign, Globe continuously rolls out the Digital Thumbprint Program (DTP), containing materials on cybersecurity and safety for consumers and businesses across various platforms, including YouTube.  DTP modules include guides for customers on ways to protect their online accounts from hackers who may have malicious intentions and keep their information safe.

B. Braun Avitum set to start Make-A-Wish Christmas campaign

Leading renal care provider and dialysis center, B. Braun Avitum, announced the resumption of its annual Christmas campaign, this time in partnership with Make-A-Wish Foundation Philippines.

Founded in 1980 in the U.S., the Make-A-Wish Foundation helps fulfill the wishes of children with critical illnesses.

It was established in the Philippines on January 2000.

During the holiday season, B. Braun employees reach into the kindness of their hearts and “adopt” (i.e., buy) a customized B. Braun Bear. This program contributes to the Foundation’s cause of granting a wish for children currently afflicted with critical illness. 

Medical research and doctors agree that a wish can help improve a child’s quality of life and serve as a catalyst to better health: when a wish is granted, a child replaces fear with confidence, sadness with joy, and anxiety with hope.

MEGA Sardines' Christmas family drama ‘Adulting’ is a real weeper

Prepare your hankies for MEGA Sardines’ Christmas family
 drama titled “Adulting,” its second short film under the
 #MegaGandaAngBuhay campaign.

Following the success of its first viral video “Tipidity,” MEGA Sardines, the Number 1 sardines brand in the Philippines, takes viewers on an emotional roller coaster ride this Christmas season through “Adulting,” its second short film in its #MegaGandaAngBuhay trilogy.

While “Tipidity,” which has so far garnered about 4 million views, depicts the quirks and realities in a newly married couple’s life, “Adulting” tugs at one’s heartstrings as it navigates the tricky waters in a mother-daughter relationship.

MEGA Sardines kicks off its #MegaGandaAngBuhay campaign with ‘Tipidity’

MEGA Sardines’ “Tipidity” follows the story of a young newlywed
couple played by Karl Medina and Kia Del Rosario who are suddenly
overwhelmed by the financial responsibilities that they need to hurdle.

Peek into the pantry of any Filipino home and you will find a can of sardines—the all-time favorite mealtime fare of Filipino families.

Need a hearty breakfast to start off your day? Pop a can of sardines. Paired with sinangag or bread, made into an omelette, sautéed with your favorite veggies, or simply eaten straight from the can, sardines are so versatile and easy to prep that no kitchen should ever be without it.

Because sardines are a staple at mealtimes, it is witness to the happy chatter and precious bonding moments shared by Filipino families at the dining table.

KFC Philippines Supports World Food Programme

It's always good to hear when a charitable cause has been successful and has reached more than the expected. From a food company, which shares a part of its sales to end hunger in the country is truly worth sharing to the public so that the culture of sharing will continue.

KFC Philippines has turned over 7.5 million pesos to the United Nations World Food Programme (WFP) to support their school feeding programme in conflict-affected areas of central Mindanao. This donation, KFC’s largest amount raised for WFP to date, will be able provide 750,000 school meals to about 100,000 school children.

Support Your Senatoriables with #7Election at 7-Eleven

Elections may happen once every three years which makes it monumental at the same time changes the course of history. With a lot of people vying for positions in the government, it would be best that the people make wise decisions in choosing the right candidate for the job.

With surveys showing standings of candidates, results varies but it would also let you think what the majority would go for. Surveys are OK for me, but it also serves as a challenge for other candidates that their campaign may not be enough to convince people to vote for them. I know that there are a lot of candidates worthy of the position especially in the senate. And most of them were not even unheard throughout the campaign period.

LAKBAYAN: It's More Fun In The Philippines!

2012 is indeed a year of the start of new things especially for the tourism industry in the country. No question, we have great places and things to do here and DOT recently launched the new tourism campaign It's More Fun In The Philippines. With the hashtag #ItsMoreFunInThePhilippines trending in twitter world wide. 

It does have this 'cool' factor connected with the slogan and is perfect with photos. However, there are still a dash of controversy with its similarity with the 1951 Switzerland poster with the slogan "It's More Fun in Switzerland". Others use the slogan and post them with pictures that contains negative propaganda and others with subliminal meanings. I admit to be surprized with the new logo but finally realized that there is no need to destabilize the campaign because we have not given it time to prove its effectiveness. 

BLOW The RED WHISTLE

Now with 7 Billion people in the world, the problems also grew like hunger, housing and most especially health. Though many sickness can be cured by medicines today, the HIV/AIDS epidemic remains the most alarming sickness that infects 6 people everyday in the country. And the complications that come with it gives the infected person agonizing pain and also rejection from society.

Now is the perfect time to spread the awareness about HIV/AIDS so that more people may get to know how it is transferred and how to prevent it. 

The Philippines is facing an alarming rise in HIV infection. Six new infections are recorded everyday, an exponential leap from the ‘low and slow’ character of the epidemic before 2007. There are also reports of undocumented HIV-related deaths, a manifestation of the invisibility of the epidemic and its impact. Evidence indicates that the increase is driven by the lack of awareness and appreciation of the risks of HIV infection due to unprotected sex, which is aggravated by fear and stigma that surround the virus and the people living with HIV and AIDS. 


The Red Whistle Campaign is a response to this alarming situation. The emerging trend shows that the current prevention programs are insufficient, and the communities affected by the epidemic must be mobilized into action to support initiatives that aim to stop the epidemic.