Sony Music Entertainment Philippines and Benj Pangilinan honor the tradition of ‘paying it forward’ through Season of Giving campaign

The initiative is part of a campaign to engage the country in a fight to alleviate food insecurity and malnutrition

Sony Music Entertainment Philippines (SMEP) and Filipino singer-songwriter Benj Pangilinan have recently linked up with Rise Against Hunger Philippines (RAHP), an international hunger relief organization that distributes food and life-changing aid to the world's most vulnerable, to support communities in Manila that are impacted by food insecurity and malnutrition.

This initiative is part of Sony Music Group’s global ‘Season of Giving’ campaign, where the company upholds its commitment in collaborating with partner organizations through a series of in-person events and charitable activities.

Sony Music Entertainment Philippines (SMEP) continues to give back to disadvantaged communities through food aid and relief.

This comes as part of Sony Music Group’s global ‘Season of Giving’ campaign, where the company and its artists are paying it forward to the countries in which the international music label operates. Across the world, SMG is supporting global organizations dedicated to providing aid for those facing food insecurity, homelessness and refugee support, as well as music industry relief and educational programs for communities impacted by the COVID-19 pandemic.

This year, the international music label has partnered with Reach Out and Feed Philippines for a feeding program that provides assistance and relief to households in highly urbanized areas such as Barangay Damayang Lagi in Quezon City. Sony Music has been partners with them since last year, where they provided food aid, along with pop-rock band, NOBITA, to local communities impacted by the pandemic.

Sony Music Entertainment Philippines Announces Partnership with Indie Label Offshore Music

Sony Music Entertainment (SME) Philippines has formed a strategic partnership with Offshore Music, a Philippine-based indie label known in the country for its cutting-edge artistry and focus on creative integrity.

Under the partnership, SME Philippines will distribute Offshore Music’s catalogue globally and work together to build strategies in marketing, media promotion, artist development, brand partnership, and synchronization.

Offshore Music is headed up by Ely Buendia, a Filipino rock icon responsible for writing and producing some of the most commercially and culturally successful songs in the country, including music for ‘90s alternative legends, The Eraserheads. The Manila-based label is home to carefully handpicked artists and bands, including Apartel, Ena Mori, Pinkmen, Sulo, Sansette, Eliza marie and Toni Panagu.

Sony Music Entertainment Philippines gives back this holiday season with ‘season of giving’ campaign

Funding will support the charity Reach Out and Feed Philippines in acquiring mobile kitchens and strengthening food programs for the community

Filipino band NOBITA performed their favourite hits for the charity at a special live performance

Sony Music Entertainment Philippines and popular band NOBITA have partnered with Reach Out and Feed Philippines to support local communities impacted by hunger this holiday season. 

SPARK! partners with Sony Music Entertainment Philippines to empower young women and girls

SPARK! Philippines will receive funding from Sony Music’s Global Social Justice Fund to accelerate young women’s rights advocacy through music and film   

Photo from left to right: Prerna Suri, VP, Communications, Asia & Middle East, SME; Hans Kevin Madanguit, Senior Program Manager, SPARK! Philippines; Shridhar Subramaniam, President, Corporate Strategy & Market Development, Asia & Middle East, SME; Maica Teves, Executive Director, SPARK! Philippines; Roslyn Pineda, GM, Philippines, SME; and Andrew Smith, EVP & CFO, Asia & Middle East, SME