DOT Launches “ASMR Experience the Philippines” Project

The Philippines’ Department of Tourism (DOT) invites everyone to go on an ambient sound trip and experience a destination through the distinct sounds that can be heard when all is quiet. 

In launching the “ASMR Experience the Philippines” Project, the DOT aims to bring people to certain destinations through ASMR videos that explore the natural sounds of a place, allowing one to tune into nature and be fully present in the moment.

The Quarterly Journal of Experimental Psychology (QJEP) defines Autonomous Sensory Meridian Response (ASMR) as a “special perceptual phenomenon in which some people can experience a tingling, static-like sensation in response to some certain auditory or visual stimulations”. It brings a pleasant feeling that one experiences in response to certain sounds, visuals, feelings, or descriptions. The sensation leads to contentment and relaxation.

Land Rover unveils "It's More Fun in the Philippines" campaign with DOT

Land Rover Philippines (LRPhils Motors Inc.) together with the Department of Tourism (DOT) and Tourism Promotions Board (TPB) recently launched a joint tourism promotional campaign dubbed "Land Rovering. More Fun in the Philippines." The campaign includes a series of Land Rover TV commercials and print advertisements featuring local tourist spots as well as off road destinations in the country. Land Rover is the first automotive brand to tie up with DOT through the popular "It's More Fun in the Philippines" campaign.

"We are very excited with this project with DOT and TPB which will run until 2013 and hopefully will include an international campaign as well," shared LRPhils Motors Executive Director Marc Soong. At the launch in Opus Restaurant and Lounge at Resorts World Manila in Pasay City, LRPhils Motors featured a Land Rover Defender sporting the body sticker with the campaign slogan "Offroading.More Fun in the Philippines."