In launching the “ASMR Experience the Philippines” Project, the DOT aims to bring people to certain destinations through ASMR videos that explore the natural sounds of a place, allowing one to tune into nature and be fully present in the moment.
The Quarterly Journal of Experimental Psychology (QJEP) defines Autonomous Sensory Meridian Response (ASMR) as a “special perceptual phenomenon in which some people can experience a tingling, static-like sensation in response to some certain auditory or visual stimulations”. It brings a pleasant feeling that one experiences in response to certain sounds, visuals, feelings, or descriptions. The sensation leads to contentment and relaxation.
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