Land Rover Philippines (LRPhils Motors Inc.) together with the Department of Tourism (DOT) and Tourism Promotions Board (TPB) recently launched a joint tourism promotional campaign dubbed "Land Rovering. More Fun in the Philippines." The campaign includes a series of Land Rover TV commercials and print advertisements featuring local tourist spots as well as off road destinations in the country. Land Rover is the first automotive brand to tie up with DOT through the popular "It's More Fun in the Philippines" campaign.
"We are very excited with this project with DOT and TPB which will run until 2013 and hopefully will include an international campaign as well," shared LRPhils Motors Executive Director Marc Soong. At the launch in Opus Restaurant and Lounge at Resorts World Manila in Pasay City, LRPhils Motors featured a Land Rover Defender sporting the body sticker with the campaign slogan "Offroading.More Fun in the Philippines."
