Launches #540Today, conveys 540 babies around the world are born with a cleft every day
World Smile Day®, a day devoted to smiles and acts of kindness, will be celebrated by people all over the world on the 2nd of October. Smile Train, the world’s leading cleft organization, through its local entity, Smile Train Philippines, will be hosting an online event to raise awareness for children with clefts. Together with Smile Train ambassadors Marian Rivera, Catriona Gray, and Megan Young, the charity launches #540Today to convey and champion the 540 babies around the world who are born with a cleft every day.
The crisis brought about by the COVID-19 pandemic has affected millions all over the world, including children born with a cleft lip and/or palate. With the global lockdown pushing for cities to establish stringent rules and regulations, thousands of babies are left untreated. It is estimated that COVID-19 has forced Smile Train partners to put more than 33,000 cleft surgeries on hold this year.