PRSP Makes History with the 1st Virtual, Interactive and Nationwide Students’ PR Con and launch of Grand Prix Hack Sprint edition

The Public Relations Society of the Philippines (PRSP) has successfully wrapped this year’s Students’ PR Con which is the first virtual, interactive, and nationwide edition of the organization’s Students’ PR Congress. The Students’ PR Con 2021 also paved the way to the launch of the Students’ Grand Prix Hack Sprint in February 2022.

The online conference, which served as an opportunity for PR, communication, journalism, marketing and advertising students to learn more about public relations and related disciplines from leading practitioners in the field, has received nearly 2,000 registrations from all over the country. 

The theme for Students’ PR Con 2021 is “Decoding Content: The Journey to PR for Good”, wherein PR Con delegates were immersed to navigate the new media landscape and go through the content journey’s three different stages, namely: (1) Capture and Consume, which addresses how we contextualize content we encounter in everyday life; (2) Curate and Converse, which will discuss how to properly curate content from reliable sources and create fruitful conversations responsibly; and (3) Create and Care, which collates learnings from the first two segments by talking about why creating our own PR for Good can push forward ideas into meaningful advocacies and causes.

Crocs PH Launched Concept Store In Trinoma

Footwear fans especially for those who love Crocs should be excited with new news with the launch of their new concept store located in Trinoma. The well-known brand of casual footwear, Crocs has become known for their iconic design, style, comfort, and now for its accessories.

The concept store is located at the second floor of Ayala Malls Trinoma and conviently close to center of the mall (activity center), is also very spacious and offers a wide range of products such as the  Bleached Dye Collection, Classic Croc Fur Sure Sandal, Classic Croc Glitter Sandal Classic Clogs and Sandals and their extensive Jibbitz collection. 

The launch was also attended by celebrities who are also excited to try new Crocs and have them accessorized like Electrpop Artist Lesha, Thea Tolentino, AC Bonifacio, Gen C talents Onie De Guzman, Pamela Kaye, and Patrick Quiroz, and Club DJ and Ramp Model Mia Ayesa.

Classic Bleached Dye 

Going toned down? Not today. The bleach dye print brings the bold, DIY look to any outfit. Get groovy with tie-dye shoes. Perfectly designed colorful clogs that make a statement while staying comfortable.

Ben&Ben is PH’s most-streamed OPM Artist of 2021 according to Spotify Wrapped

On top of the streaming recognition, the band also reaped major honors at the 34th Awit Awards and landed top-tier collaborations with National Geographic and Jollibee

Ben&Ben is ending the year right with record-breaking achievements on major fronts: from dominating streaming platforms in the Philippines to landing top-tier multimedia collaborations, from sweeping major categories in every important award show to staging their game-changing headline concert.

For a second consecutive year, the nine-piece collective was named the Philippines’ most-streamed OPM Artist and Group of 2021—thanks to the success of their sophomore album, Pebble House Vol. 1: Kuwaderno. According to Spotify Wrapped, the platform’s annual rundown of 2021’s biggest hits, Ben&Ben has amassed nearly 300 million streams in 170 countries, setting a new record for the folk-pop outfit. The Lunod hitmakers also showed impressive performance in the playlisting category as their songs ended up in 5,809,115 major and curated playlists on the digital platform.

Addressing Global Challenges through Openness and Trust in Tech

Huawei TrustInTech Summit 2021 was held online on Thursday, with the theme of "Global Collaboration for Shared Value."

Leaders from across the globe attended the event, including Neil Bush, Chairman of the George H.W. Bush Foundation for US-China Relations, Pascal Lamy, Former Director General of the World Trade Organization (WTO), William Nordhaus, Winner of the 2018 Nobel Prize in Economics, H.E. Satvinder Singh, Deputy Secretary-General of the ASEAN Economic Community, Derrick Pitts, NASA Solar System Ambassador, and Hou Jinlong, Senior Vice President of Huawei and President of Huawei Digital Power.

Former Congressman Monsour Del Rosario pushes for “Healthcare Heroes Card” benefit for frontline healthcare workers

Monsour Del Rosario, a former Makati City congressman who drafted and delivered 292 bills and resolutions during his term (2016-2019), has seen how the pandemic impacted the country. In particular, how it put pressure on the Philippine government to act fast and address the immediate needs of the people in this very unfamiliar situation. 

In a meeting with a group of Rotary Clubs from Makati and Parañaque, Del Rosario expressed his intention of proposing legislation that would help improve the lives of Filipinos. The meeting, which was held virtually on November 12, aimed to educate voters with the various issues that the country faces and to call on voters to choose leaders whose hearts are in the right place to serve and prioritize the needs of the people in the coming 2022 national  elections.

Filipino hip-hop group 8 BALLIN’ tackles love in its varied forms on new single “DI NA”

8 BALLIN’ explore exciting new grounds with the release of “DI NA,” their debut single under Def Jam Philippines.

With its minimalist beats and uniformly gentle guitar licks, the Filipino rap crew’s crossover anthem allows the group to set an acoustic-tinged blueprint for local hip-hop, and infuse it with a contemporary-sounding approach to production. 

"Di Na was produced by zp3nd,” says the all-star ensemble. “What we really want at that moment was to give off an LA/West Coast sound with a mix of early 2000s feel. zp3nd did a great job mixing and mastering the track and made the most out of our unique voices.”

Lyrically, the track tackles love in its many forms and iterations, rejecting stereotypical presentation of the usual subject with something that is sincerely inclusive yet whose appeal remains universal.

Ultra Panalo Sa Ultrapak Nationwide Raffle Promo: A Silver Lining Amid The Country's ASF Challenge

UltraPak, one of the country’s leading hog feeds, manufactured by ADM, recently announced the conclusion of its successful nationwide raffle promo entitled “ULTRA PANALO sa ULTRAPAK.” The promo was mounted in support of the country’s hog raising industry badly hit by the African Swine Fever (ASF) pandemic in 2019 that saw a shortage of supply and prompted the country to import its pork requirements.  

The live grand raffle event happened at the Radisson Blu Hotel in Cebu and was aired via live stream and posted in UltraPak’s official YouTube page.  It was supervised by DTI representatives from Cebu. This was the brand’s first ever nationwide raffle promo and generated more than 15 million entries nationwide.

ADM Philippines Managing Director Lorenzo Mapua hailed

Treat Your Loved Ones to a Feast for the Skin with Shopee Beauty’s Luxury Beauty Gift Guide

Give them only the best skincare products and enjoy free shipping and discounts up to 70% off on your purchase 

Gift shopping for the skincare enthusiast can get tricky. After all, skincare is very personal. Beauty regimens aren’t one size fits all, and each routine is unique and tailor-fit to one’s skin type. 

So what do you get your skincare-savvy loved ones this Christmas? To make gift shopping easier, narrow it down to your recipient’s skin concerns. Are they determined to keep wrinkles at bay? Or are they perhaps dealing with pesky acne? 

Meet Ginebra San Miguel's 2022 Calendar Girl

Ginebra San Miguel launches Kapamilya actress and social media vixen Chie Filomeno as its 2022 Calendar Girl. Filomeno, a celebrity housemate in the TV reality show Pinoy Big Brother Season 10, was visibly ecstatic when she was officially introduced Wednesday (December 1) via an online launch event as the newest member of the Ginebra San Miguel Inc. (GSMI) family. 

“To be a part of the Ginebra San Miguel family is such a big fulfillment for me. This is a dream come true. I am really happy and grateful to be a part of the brand’s legacy,” says Filomeno, adding that being chosen by the maker of the world’s largest-selling gin as its calendar girl marks an important milestone in her budding showbiz career. 

GSMI National Sales and Marketing Manager Allan Mercado describes Filomeno as a modern Filipina who certainly personifies the Ginebra San Miguel attributes. “Chie Filomeno is a modern woman who is passionate in her work as a model, vlogger, youth influencer, and actress. Ginebra San Miguel chose Chie Filomeno because she embodies the attributes that our products stand for – a modern Filipina who personifies our brand attributes of being ‘matapang,’ ‘ganado,’ and having that ‘never-say-die’ attitude.” 

Lani Misalucha, Ice Seguerra and other OPM artists unite together for HANDOG AT PASASALAMAT: Benefit E-Concert

Asia’s Nightingale Lani Misalucha and ace balladeer Ice Seguerra headline “HANDOG AT PASASALAMAT: Benefit E-Concert presented by A Teacher Party-list, slated on December 11,  Saturday at 6pm.

It will be streaming on A TEACHER Party-List Facebook and Youtube Channel, Sessionslive, and Kumu,

Coming together in this benefit e-concert with Misalucha and Seguerra are Pinopela, a group of young musicians brought together by their shared love and talent for a cappella music who are now recognized in the international a cappella stage as a powerhouse group representative of pure Filipino talent; Tawag ng Tanghalang Season 2 grand finalist Sofronio Vazquez III;  alternative band Love Commercial and the youth chorale group Saint Vincent Ferrer Parish Church Angelico Voce Chorale with Ms. Mary Elaine as conductor.