EastWest Bank new logo heralds corporate rebranding

EastWest Bank recently launched its new corporate signature signaling new levels in its corporate strategy and the transformation of its value proposition to one that will ring closer to its customers’ needs, encapsulated in the brand promise, “We make good things happen.”

The new brandmark is one of the results of months of in-depth brand assessment and audit by FutureBrand, the Singapore-based international branding expert commissioned by EastWest Bank. Its signature color is a light, fresh green symbolizing renewal and fresh growth, with purple and magenta rounding off the arrows. The colors are considered unique and a visual standout in a field of reds, blues and yellows typically favored by other financial institutions.

EastWest Bank president and CEO Antonio C. Moncupa, Jr. said “the new logo was created from two arrows representing the directions of the bank’s name, coming together to symbolize the relationship between bank and customer, in the heart of which good things happen. It also communicates our intent to become a world-class service provider, and our focus on customer benefits and aspirations consistent with our new brand tagline, ‘Your Dream. Our Focus.’”

EastWest Bank chairman of the board Jonathan T. Gotianun said “the rebranding exercise is part of our holistic effort to bring EastWest Bank to a higher level of performance, competitiveness and strength. It is not just about changing our logo or adopting new corporate colors. Our brand represents the value the bank delivers to our customers and our brand promise to them. We hope this rebranding effort will help focus our energies and align all our efforts consistently and more effectively towards delivering our brand promise to our customers.”

Quick Blogs: Whitening Challenge Accepted

Just finished going to two events (EastWest Bank and Soyami Chips) today and will hit the sack in just a few minutes because I have to wake up early. But before that I took on the challenge of a whitening set from FaceOne which uses stem cell technology to help repair and clean the skin. Its just funny to see the name of one of the creams, FAIR WELL MY FRIEND. Maybe wishing me good luck on this challenge. Lets see how effective this is. Will post updates in the following days.

For now, Good Night and Fair Well my Friends! 

this made me smile

ART IS A BANG: Call for Entries for Manila Archdiocese Painting Competition

Young Filipino artists will have a chance to showcase their talent and passion for the art at the Manila archdiocese’s 5th annual painting competition.

Organized by the archdiocese’s Commission for the Cultural Heritage of the Church, the contest has actually started last December and scheduled to end this month.

The theme for this year’s competition is “The Rosary, its Mysteries and the Filipino Family.” The contest is open to Filipino students and out-of-school youths, ages 15 to 25 years old. Organizers said the contest hopes to foster contemporary artistic interpretations of the Catholic faith particularly among young artists, and seeks to promote awareness and appreciation of religious art.

The first prize-winner will take home P40,000. The second placer will receive P30,000. The winner for third place will receive P20,000. Three “Juror’s Choices” will also receive P10,000 each.

Submission of artwork entries is on Jan. 27, 2012 at the Museo ng Arkidiyosesis ng Maynila in Intramuros, Manila. Awarding of winners will be on February 4, 2012.

Entry forms for those who are still interested to join are available at the MACC office, in selected schools and parishes, or may be downloaded at the archdiocese’s official website www.rcam.org . [CBCPNews]

MUSIC LYF: Christian Bautista Goes "First Class"

Diamond Asiansation Christian Bautista is all set to release his latest album "First Class: Outbound Expanded Edition". This album includes 9 new tracks, 5 hits from "Outbound" and 3 of Christian’s earlier hits- "The Way You Look At Me," "Hands To Heaven" and "Since I Found You".


"Beautiful To Me", the carrier single of this latest release, features Miss Universe 3rd Runner-Up Shamcey Supsup, in a music video. 


YOU CAN START VOTING FOR IT ONLINE! To vote for the MV, register on http://www.myxph.com/ & go to the POLLS box. Type in BEAUTIFUL TO ME CHRISTIAN BAUTISTA.


FREE Christian Bautista 'Beautiful To Me' RINGBACK TONE. GLOBE users text UD497 send to 2332. SMART users text FTME send to 2728.


Christian Bautista 'Beautiful To Me' RINGBACK TONE for SUN users. P15 for 15 days: Text GetSong 6152015 to 2728.

from: Universal Records Philippines

HEALTHY LYF: Hooked on Phiten

Being a blogger takes a toll mostly on health because we usually stay up late and a also stay in front of the computer for hours and even almost the whole day. That is why w are the usual victims of sickness such as Carpal Tunnel Syndrome (CTS), Back aches and also muscle pains.

The True Benefits of Phiten Accessories

Most brands need a certain claim in order to market and sell its products. Some of these products however go overboard with its claims which fuel misconceptions and trickery. One such brand that does not sacrifice honesty in their claims for sales is the Phiten brand of wellness and sports accessories, and true enough, this has managed to help keep them stay on top of the market.

REEL DEAL: The Force is Back in 3D

THE FORCE IS BACK IN 3D “STAR WARS EPISODE 1 THE PHANTOM MENACE”

From visionary filmmaker George Lucas, “Star Wars Episode 1: The Phantom Menace” is back with an immersive 3D dimension for a richer cinematic experience.

Following the first acclaimed and hugely successful Star Wars films, ”Star Wars: Episode I The Phantom Menace was released in 1999.  The movie starred Liam Neeson as Qui-Gon Jinn and Ewan McGregor as his apprentice Obi-Wan-Kenobi, a determined young Jedi Knight. Natalie Portman played Queen Amidala. Jake Lloyd starred as Anakin Skywalker. It is a fantastically exciting adventure set 32 years before the events of the original.  Writer, director and producer George Lucas is the creator of the phenomenally successful Star Wars saga and the Indiana Jones   series. Lucas directed his first feature film, THX 1138, in 1970. In 1971, Lucas formed his own film company, Lucasfilm Ltd. In 1973, he co-wrote and directed AMERICAN GRAFFITI. Four years later, Lucas wrote and directed STAR WARS, which broke all box office records and earned seven Oscars.

The Star Wars saga is a modern-day fairy tale reflecting the vision of George Lucas.  Lucas imbued this new myth with pieces of American pop culture, including movie westerns, swashbucklers and – for seasoning – Japanese samurai epics.  Star Wars was also a reaction against Watergate, Vietnam and other periods of domestic turmoil that seemed to undermine the concept of the hero for disillusioned Americans.

REEL DEAL: Contraband REVIEW

Based on a great Icelandic movie Reykjavik-Rotterdam, a different way to see the importance of family. What happens whens a simple family life gets involved into a complicated world of gangsters, drugs and smuggling.



Mark Wahlberg leads the cast of Contraband, a white-knuckle action-thriller about a man trying to stay out of a world he worked hard to leave behind and the family he’ll do anything to protect. Set in New Orleans, the film explores the cutthroat underground world of international smuggling—full of desperate criminals and corrupt officials, high-stakes and big payoffs—where loyalty rarely exists and death is one wrong turn away. 


Chris Farraday (Wahlberg) long ago abandoned his life of crime, but after his brother-in-law, Andy (Caleb Landry Jones), botches a drug deal for his ruthless boss, Tim Briggs (Giovanni Ribisi), Chris is forced back into doing what he does best—running contraband—to settle Andy’s debt. Chris is a legendary smuggler and quickly assembles a crew with the help of his best friend, Sebastian (Ben Foster), to head to Panama and return with millions in counterfeit bills.