HEALTHY LYF: ClimaCool® Seduction By Adidas

With the launch of the new ClimaCool® Seduction, adidas offers a 360° ventilated running experience for an improved performance and the coolest ride yet.

New ventilation channels across the outsole and the use of ClimaCool® material on the upper of the shoe help to evaporate sweat, keep temperatures within the shoe low and provide ventilation from all sides. In addition, COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in an increased running performance.

Well-known adidas technologies such as the TORSION® SYSTEM for better surface adaption and stability, the durable adiWEAR® outsole for improved traction and durability, and a soft and flexible midsole for maximum comfort complete the shoe. 

The ClimaCool® Seduction is also featured in the latest chapter of the adidas ONE BRAND CAMPAIGN where Katy Perry, David Beckham, Lionel Messi, Derrick Rose and others enjoy the shoe’s ventilation benefits. 

The shoe is available in adidas Sport Performance stores and selected retailers with a recommended retail price of Php 6895.

REEL DEAL: Battleship REVIEW

There is a great interest in war and weapons nowadays. With the tension on our seas maybe the hottest news today and with the failed North Korean Missle Launch also threatened the nation it is also the perfect time for this war inspired kick ass movie, Battleship

BATTLESHIP brings together the Navy, Army, Air Force and the Marines in an all out war for Earth against an unexpected alien invasion that the advantage of the invading team .  From War Games the exercises  becomes a critical game of the fate of Earth. The movie stars Taylor Kitsch, Rihanna, Liam Nelson , Brooklyn Decker and Alexander Skarsgard . Situated in the Pacific Ocean, the vast body of water serves a perfect battleground with all that firepower from destroyers and battleships and alien warcrafts.

REEL DEAL: The Road NEWS

The U.S. theatrical trailer of GMA Films’ “The Road” became no. 1 among the most popular trailers in iTunes starting 5pm LA time (April 23)  or 8am Manila (April 24).  In the screen capture below, “The Road’s” trailer was at the number 1 spot followed by the trailer of “The Avengers.” As the Road hit US Theaters this May 2012.

MUSIC LYF: Earth Day Jam 2012

The biggest street party music tribute will be happening on  April 28, 2012 at the 9th avenue in Boni High St., Bonifacio Global City as we celebrate this year’s EARTHDAY JAM 2012 ! 

EARTHDAY JAM, the musical marathon for Mother Earth, on its 12th  year  shows no signs of slowing down as it starts  at 6 PM, with guitar donning, drum beating music ambassadors of Mother Earth in various genres as diverse as world music, alternative, rock, reggae and acoustic. Kicking off the festivities are salsa-samba El_Martinos drumbeaters whose performance segues to the Philippines premier Brazilian-fusion artist Nyko Maca with band Gafeiera. These will pave the way for an exciting journey of various musical performances from folk guru Noel Cabangon to the reggae laced set of Peace Pipe, an internationally renowned group who has won several awards abroad including “Artist of the Year” from Zim Carib radio in New Zealand. The pop-rock set will be dominated by women-fronted bands Imago, and jazz pinoy soul quartet, Sino Sikat. The rock-alternative scene, on the other hand, will bring in major bands, Kjwan, Mayonnaise, Radio Active Sago Project with witty frontman Lourd De Vera  along with veteran artist-producer Lou Bonnevie. Boni High St. regular habitués are out to get a dose of modern 60’s with Bloomfields  and the 80’s babies will reminisce with True Faith’s long list of hits from “Perfect” to “Huwag Na Lang Kaya”. Pop sensations Nina and Juris will dish out their hits while pledging to Mother Earth on breaks while pop-novelty act Tanya Markova delivers their string of hits including the fave “Picture Picture”. All these music are interspersed with environmental tips from various speakers representing “green” NGOS and various leading government agencies. Splashes of AVP’s & envi-music videos will also dominate the video screen as bands perform. There will be “advocacy” booths near the stage, fronted by DENR, Greenpeace, Tieza, among others that will be open to the public starting at 4pm showcasing various “green” products and various campaign enlistment.

Simply Ecological Earth Day Exhibit at SM City North EDSA

Create an eco-beautiful style with a demonstration on green living at the "Simply Ecological Earth Day Exhibit" from April 22-29. 

In partnership with The Philippine School of Interior Design, the exhibit will feature an Eco-board on how to shop with sustainability in mind, and showcase 18 ec-inspired displays from Our Home, Muebles Asia, Modufit, Dos Pueblos, Lazy Boy, Muebles de Abubot, Urban Concepts, Dimensione, Contempo Design, Space and Style and Linden Teak.

More and more people around the world are finally realizing the importance of conserving our natural resources and protecting Mother Earth. We know that we can do our part by following thethree R's - Reduce, Reuse and Recycle - but not a lot of people know that you can start right in your own home!

Come to Interior Zone at SM City North EDSA and find out how!

Exhibit runs from April 22-29

REEL DEAL: Ice Age 4 Continental Drift SPOTLIGHT

GET A DRIFT ON THE LATEST ICE AGE PHOTOS

The directors and creative talents behind the hugely popular Ice Age movies set the pack into the most exciting film in the franchise so far, “Ice Age 4: Continental Drift” where they face a perilous adventure on the high seas.  This time, Manny, Sid and Diego face formidable foes: a crew of swashbuckling pirates.  And one feisty but crochety old sloth:  Sid’s own granny.

The drama begins when catastrophe strikes and the earth shifts.  Finding themselves adrift, our three intrepid sub-zero heroes are out on the raging seas batting pirates. 

“Ice Age: Continental Drift” opens July 12 in theaters nationwide from 20th Century Fox to be distributed by Warner Bros.

REEL DEAL: Abraham Lincoln Vampire Hunter SPOTLIGHT

HISTORY REIMAGINED IN “ABRAHAM LINCOLN: VAMPIRE HUNTER”

               

Based on the bestselling vein-thumping mashup novel by Seth Grahame-Smith, Timur Bekmambetov directs while Tim Burton and Jim Lemley produce “Abraham Lincoln: Vampire Hunter.”

Dubbed as a revisionist tale of the 16th US President’s life as a politician by day and a vampire hunter by night, it  stars Benjamin Walker as the iconic commander-in-chief and Dominic Cooper as his mentor. The film also stars Mary Elizabeth Winstead as Mary Todd Lincoln, Jimmi Simpson as Josh Speed and Anthony Mackie as Will. Alan Tudyk takes on the role of Stephen A. Douglas, while Rufus Sewell is the film’s chief antagonist vampire Adam.

 “It was an adventure, like I'm entering a new world I had never been before and I wanted to explore it,” Bekmambetov says of his attraction to the project. “I wanted to meet these unbelievable characters, Abraham Lincoln, his friend, Will, his wife, Mary Todd Lincoln, his enemies and his friends.  And I wanted to go with him through his journey.”