Globe myBusiness launches #GiftLocal campaign to support local SMEs this Holiday season

For Filipinos, Christmas is all about giving. Buying gifts for family members and loved ones is a tradition and no matter how different this year’s celebrations may be from what we are used to, the spirit of giving will always be alive in all of us.

Yearly, Globe myBusiness supports SMEs (Small and Medium Enterprises) with the #GiftLocal campaign that aims to encourage Filipino consumers to purchase their gifts to family and friends from local small businesses.

“We have always rallied the Filipino consumers to patronize local establishments and help Filipino SMEs, especially during the holiday season,” said Globe myBusiness Strategy and Marketing Head Maridol Ylanan. “This year’s Gift Local campaign will serve an even greater purpose, as we feature the products of our SME partners that will delight Filipino customers for their gift giving celebration, while supporting our local SMEs bounce back in these challenging times.”