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leading eyewear brand Ray-Ban is celebrating its 75th
anniversary through its Ray-Ban Legends
communication campaign. Branded
Lifestyle, Inc., exclusive distributor of Ray-Ban in the Philippines is
spearheading initiatives that highlight the commemoration of Ray-Ban’s 75
remarkable years in the industry – from its historically relevant beginnings to
its iconic status at the present.
Ray-Ban Legends tells the history and the spirit of 75 years of being
yourself and freely expressing your beliefs and personality. Since its creation
in 1937 and up to the present day, honouring the values of authenticity and
uniqueness constitutes the DNA of Ray-Ban.
Icons and legends of the past, present and future: this is the key
message of Ray-Ban Legends. Shot by photographer Mark Seliger in California,
the campaign frames seven legendary moments (one per decade), each inspired by
a real life and particularly iconoclastic figure. Every character wears a
Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic
tones that are faithful to the relevant decade (black and white, sepia and,
naturally, colour).
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