Meet Oakley's Madman™ and Badman™ Sunglasses

There’s the bad, the mad and all that’s great in Oakley’s polarized Madman™ and Badman™ sunglasses from their renowned X-Metal® collection. The two new men’s sunglass models have finally arrived in the market, following a highly successful US debut.

As with all models of the X-Metal collection, Madman and Badman carry the industrial design language and durability that distinguishes Oakley sunglasses. Innovative design coupled with cutting-edge materials like lightweight diecast aluminium with O Matter™, a durable stress-resistant frame material, highlight the Madman and Badman models.

High Definition Optics® is also integrated into Oakley sunglasses. This is a group of patented technologies that allow Oakley eyewear to meet or exceed the testing standards of the American National Standards Institute for optical clarity, visual fidelity, and impact resistance.

FASHIONISTA: 75 Legendary Years of Ray-Ban

leading eyewear brand Ray-Ban is celebrating its 75^th anniversary through its Ray-Ban Legends communication campaign.  Branded Lifestyle, Inc., exclusive distributor of Ray-Ban in the Philippines is spearheading initiatives that highlight the commemoration of Ray-Ban’s 75 remarkable years in the industry – from its historically relevant beginnings to its iconic status at the present.  

Ray-Ban Legends tells the history and the spirit of 75 years of being yourself and freely expressing your beliefs and personality. Since its creation in 1937 and up to the present day, honouring the values of authenticity and uniqueness constitutes the DNA of Ray-Ban.

Icons and legends of the past, present and future: this is the key message of Ray-Ban Legends. Shot by photographer Mark Seliger in California, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).