SM Sunglass Festival Presents The Fall/Winter 2024 Collection

Get ready to elevate your style with the season’s hottest eyewear trends as SM Makati presents the Fall/Winter 2024 Collection at its much-awaited SUNGLASS FESTIVAL—the ultimate destination of sunglasses from the world’s most coveted designer brands. The SM Sunglass Festival is your first-class ticket to the most exciting fashion arrivals of the season.

SM STORE has solidified its reputation as the go-to destination for all things fashion and lifestyle. The Sunglass Festival Fall/Winter 2024 is a spectacular showcase of the best in eyewear from globally sought-after brands like Ray-Ban, Balenciaga, Bottega Veneta, Gucci, Porsche Design, Prada, Saint Laurent & Guess

FASHIONISTA: 75 Legendary Years of Ray-Ban

leading eyewear brand Ray-Ban is celebrating its 75^th anniversary through its Ray-Ban Legends communication campaign.  Branded Lifestyle, Inc., exclusive distributor of Ray-Ban in the Philippines is spearheading initiatives that highlight the commemoration of Ray-Ban’s 75 remarkable years in the industry – from its historically relevant beginnings to its iconic status at the present.  

Ray-Ban Legends tells the history and the spirit of 75 years of being yourself and freely expressing your beliefs and personality. Since its creation in 1937 and up to the present day, honouring the values of authenticity and uniqueness constitutes the DNA of Ray-Ban.

Icons and legends of the past, present and future: this is the key message of Ray-Ban Legends. Shot by photographer Mark Seliger in California, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).