Avon’s activities for this year’s Breast Cancer Awareness month were a success. 2020’s campaign, BOOBwatch, was all about educating about the importance of early detection. With all the three fundraising events mounted online, Avon was able to reach more people and generate awareness at a grander scale. This year’s events were all for the benefit of the Philippine Cancer Society.
First up was BOOB Talk, a breast care catch-up with Dr. Gia Sison, Dr. Rachel Rosario of the Philippine Cancer Society, Avon Ambassador Daniel Matsunaga, TV host and News Anchor Dianne Medina and host Myrza Sison. Held last October 10, the online chikahan became a fruitful conversation about breast cancer viewed by more than 6,200 people. Franz Tolentino, a breast cancer survivor and active Avon representative, also shared her personal stories about fighting the Big C. Franz was an incredible source of inspiration for those who are dealing with the disease. She shares, “Pwede din kayong sumali sa mg breast cancer support groups katulad ng Avon-PGH Breast Cancer Group. Malaking tulong ang magkaroon ng mga kaibigan na alam ang pinag-dadaanan mo. Mayroon kang makakausap na naranasan o pinagdadaanan din ang pinagdadaanan mo.”
