Almost 15,000 Participate in Avon’s Events for Breast Cancer Awareness Month

Avon’s activities for this year’s Breast Cancer Awareness month were a success. 2020’s  campaign, BOOBwatch, was all about educating about the importance of early  detection. With all the three fundraising events mounted online, Avon was able to reach  more people and generate awareness at a grander scale. This year’s events were all for  the benefit of the Philippine Cancer Society.  

First up was BOOB Talk, a breast care catch-up with Dr. Gia Sison, Dr. Rachel  Rosario of the Philippine Cancer Society, Avon Ambassador Daniel Matsunaga, TV host  and News Anchor Dianne Medina and host Myrza Sison. Held last October 10, the  online chikahan became a fruitful conversation about breast cancer viewed by more  than 6,200 people. Franz Tolentino, a breast cancer survivor and active Avon  representative, also shared her personal stories about fighting the Big C. Franz was an  incredible source of inspiration for those who are dealing with the disease. She shares,  “Pwede din kayong sumali sa mg breast cancer support groups katulad ng Avon-PGH  Breast Cancer Group. Malaking tulong ang magkaroon ng mga kaibigan na alam ang  pinag-dadaanan mo. Mayroon kang makakausap na naranasan o pinagdadaanan din  ang pinagdadaanan mo.” 

Avon also made sure that they raised funds in an entertaining way, and they’ve got the  help of one of the Philippines’ top female singers. Shaped for More with  Morrisette: The BOOBwatch Fundraising Concert was streamed via Facebook,  with more than 5,700 of viewers tuning in. Morrisette sang hits by Adele, Jessie J, and  some of her own hit songs. Before the concert, she shared her pride in being part of this  great cause, “I am excited to be part of this campaign because I believe in their Breast  Care Promise. Prevention is always better than cure. Our health is not something we  want to compromise. We are shaped for more and we should not let anything or anyone  hold us back from achieving our purpose.” 

The brand’s last event was a fun and energetic one, ending the festivities on a high  note. The #JoinTheBoobment Manoeuvres Fitness Dance-a-thon, also  streamed via Facebook Live, was one and half hours full of high-energy dance routines  and happy people viewing and donating. The renowned dance group took viewers down  memory lane, as they danced to the hits of the 70s all the way to the hits of today,  making it a fun event from titas to millennials. During this session, Jason and James 

Zamora with James Gaddi taught the viewers a quick Tiktok dance tutorial that shows  how easy and fast it is to do a breast check by yourself.  

For those who couldn’t join the events, Avon has released a special collection to help  raise funds as well. For every sale of the Empower Bra (Avon’s first-ever mastectomy  bra), the Breast Cancer Promise Umbrella and Tote Bag Set, and Evita Watch P50 was donated to the Philippine Cancer Society. You can continue to donate to this cause  through BPI Account number: 0141-0431-53 or GCash Account number: 0917-5372662. 

Through this year’s efforts, Avon hopes to make a better world for all women, which is a  better world for all. Breast cancer is the most commonly occurring cancer in women,  and this is why Avon makes it a point to keep their advocacy going. This year, the brand  is thankful for being able to reach more people (14,069 in total) than ever by bringing  the events online.  

Watch out for Avon Philippines’ purposeful projects, find out why millions of people  around the world choose Avon. Visit and follow Avon Philippines on Facebook  and Instagram to learn more about ANEW Skin Reset Plumping Shots and other  skincare products from Avon. 

Don’t have an Avon Representative? Visit or like and check out  Avon Philippines on Facebook to find out how you can shop your favorite Avon  products! 

No comments:

Post a Comment