The iButterfly, an
Augmented Reality Application based technology, that will be first introduced
by SM Supermalls in the Philippines will be officially launched on April 8,
2012 across all Cyberzone branches. It
will be the start of SM Cyberzone’s exciting summer
campaign.
To give you an
overview, the iButterfly is a fun and
entertaining mobile information and couponing platform that
tasks its users with catching augmented reality butterflies , each representing
one or more coupons. It was previously created
by Japan's Mobile Art Lab and has been successfully launched in Japan,
Hongkong, Indonesia, and Singapore. The iButterfly uses 3 technologies:
Augmented Reality for seeing
butterflies in the real world, Motion Sensors for catching butterflies
using a phone and Global Positioning System (GPS) for finding
butterflies at a location. It is definitely a unique and engaging way to enjoy
promos and discounts with your tablet and smartphone
with the Android platform, and IOS on Easter.
To join the Easter iButterfly Hunt, just follow these easy steps:
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