The iButterfly, an
Augmented Reality Application based technology, that will be first introduced
by SM Supermalls in the Philippines will be officially launched on April 8,
2012 across all Cyberzone branches. It
will be the start of SM Cyberzone’s exciting summer
campaign.
To give you an
overview, the iButterfly is a fun and
entertaining mobile information and couponing platform that
tasks its users with catching augmented reality butterflies , each representing
one or more coupons. It was previously created
by Japan's Mobile Art Lab and has been successfully launched in Japan,
Hongkong, Indonesia, and Singapore. The iButterfly uses 3 technologies:
Augmented Reality for seeing
butterflies in the real world, Motion Sensors for catching butterflies
using a phone and Global Positioning System (GPS) for finding
butterflies at a location. It is definitely a unique and engaging way to enjoy
promos and discounts with your tablet and smartphone
with the Android platform, and IOS on Easter.
• DOWNLOAD- Using
your gadget simply connect to the internet via data connection or Wi-Fi and go
to the App store (for iOS) or Google Play (for Android). Download and save the
iButtefly application.
• CATCH- While
connected, access the iButterfly application and start catching augmented
virtual butterflies.
• REDEEM- Claim
your free items by merely following the instructions as seen on the iButterfly
and present it to the participating Cyberzone stores.
It will
definitely be an Easter to remember at SM Cyberzone where promos and discounts
will fly around the malls. For more
information please visit our website: www.smcyberzone.com and Facebook: http://www.facebook.com/smcyberzone
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