Globe has reinforced its partnership with Hineleban Foundation to drive awareness on the importance of planting more endemic trees and protecting the forests in view of the estimated 47,000 hectares of forest cover that the Philippines loses annually due to the destructive effect of deforestation.
To engage the public—most especially the younger generation—and teach them about rainforestation, Globe introduced stylized Philippine folktale characters - the tikbalang, nuno sa punso, diwata, engkanto and engkantada, and the aguila.
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