Cebu Pacific is Jollibee Family Values Awards’ official airline and Special Citation for Environment partner

(From left) Cebu Pacific Corporate Social Responsibility Specialist
 Roxanne Gochuico and Director for Marketing Michelle Eve De Guzman,
sign the contract to be the official airline and special citation for
environment partner of the 9th Jollibee Family Values Awards,
together with Jollibee Philippines’ Assistant Vice President for
Brand Communications, PR and Digital Marketing Arline Adeva,
and Senior Brand PR and Communications Manager Dennis Reyes.
The Philippines’ leading carrier, Cebu Pacific, forged a strategic
partnership with the country’s leading fast-food chain, Jollibee,
as the Official Airline Partner and Co-Presenter of the Special
Citation for Environment of the 9th Jollibee Family Values Awards (JFVA).
The annual award pays tribute to exemplary Filipino families residing
in the Philippines and abroad who promote positive family values
through selflessly serving their fellowmen.

The Special Citation for Environment was given to the Sali family, for their innate and selfless love for the environment as manifested by their One Child One Tree movement.  The organization promotes environment preservation and a commitment to sustainable development through tree planting initiatives.

Under the auspices of the Fostering Education and Environment for Development (FEED), Inc., the Sali family has been actively supporting environmental projects in Hagonoy, Bulacan. Activities such as tree planting, mangrove reforestation efforts, as well as training modules and the sharing of technical expertise is made available to teachers, volunteers, and community residents. To date, FEED has seen the planting of 5,000 mangrove seedlings along the Tibaguin seashore while over 2,000 fruit-bearing and native trees have been planted in different elementary schools and forests in the province.

Inspiring, Leading, and making a difference: Jollibee honors exemplary families in 9th Jollibee Family Values Awards

Jollibee remains steadfast in honoring exemplary families—whose values resonate in their communities through their selfless initiatives—in the 9th Jollibee Family Values Awards. Their inspiring stories and advocacies again took front and center during the Gabi ng Parangal para sa Pamilyang Pilipino held at Crowne Plaza Manila Galleria in Ortigas.

Recognized for their family values-driven advocacies that fostered meaningful change in their respective communities, the 9th JFVA winning families include: Mrs. Dorotea Mansing and family of Dumaguete City, Negros Oriental, for donating children’s books to public schools; Mr. Jerome and Mrs. Zenaida Paler and family of Maasin City, Southern Leyte, for starting a drug rehabilitation and recovery program; Mr. Alvin and Sandra Montano and family of Quezon City for conducting outreach and disaster training programs stressing capacity and resiliency building; Mr. Rey and Mrs. Mary Grace Bufi and family of Taguig City, for teaching literacy and bringing the joy of reading to far-flung communities with scarce resources; Mr. Jeson and Mrs. Fretzel Anne Viñas and family of Quezon City, for giving free eye examinations to deprived and neglected school children; and Mr. Virigilio and Mrs. Ana Maria Bacudio and family of Malate, Manila, who received a Special Citation for Education last year, but is now a main winner for further expanding their advocacy of providing libraries and other material donations to communities in Mindoro.