Record-Breaking Performance Highlights Forest Lake’s 11th National Sales Convention

Delegates don their vibrant Filipiniana and 

ethnic-inspired ensembles as they celebrate the festive

spirit of the 'Ali na kamo sa Sugbo' welcome dinner.

Forest Lake Development Inc. recently staged its 11th National Sales Convention at Dusit Thani Mactan, Cebu, a two-day event that celebrated a landmark 2024 for the company that saw national expansion, the launch of flagship programs, and over ₱3.8 billion in sales. 

Held on April 24 and 25, Forest Lake brought together top-performing sales leaders, award-winning agents, executives, board members, employees, premier investors, and bank partners to commemorate an incredible year for the developer. In an altogether celebratory mood, esteemed guests reminisced on Forest Lake’s key milestones such as the official launch of Libre Burol in Central Luzon, North Luzon, and Visayas; the expansion to Zamboanga North and Kidapawan; the opening of the Forest Lake Chapel in Iloilo; and the ever-growing presence of Premier Investors and new bank partners.

Forest Lake brings together Undas and Christmas with Undasko 2024

The Forest Lake team and executives come together
to celebrate the spirit of the season during
the Christmas Tree Lighting ceremony.

Undas, the annual tradition of observing All Saints’ and All Souls’ Days, can sometimes be an awkward time for Filipinos. Coming as it does in the run-up to the Christmas holidays, the event appears to be a somber prelude to the most exuberant and festive season of the year. 

Contrary to this view, however, Undas can be reframed as a wonderful opportunity to fulfill a time-honored custom while indulging in happy reminiscenses of our beloved departed. With this in mind, leading memorial park developer Forest Lake recently presented “UNDASKO,” its way of celebrating Undas and Christmas in one joyous and heartwarming event. 

Forest Lake Celebrates Its Dedicated Sales Force and PHP 3.2 Billion in Total Sales at the Company’s 10th National Sales Convention

Forest Lake’s President’s Circle with President
& CEO, Alfred Xerez-Burgos III (8th from left)
With CEO Alfred Xerez-Burgos III
and the President’s Circle

Big milestones call for grand celebrations, and Forest Lake Development Inc., the Philippines' leading memorial park developer, commemorated its remarkable achievement of surpassing PHP 3.2 billion in sales in 2023 with a spectacular gala at its 10th National Sales Convention. The celebration, held at the Grand Ballroom of City of Dreams Manila last April, paid tribute to Forest Lake’s top-performing sellers whose tireless efforts have propelled the company to new heights.

The event not only highlighted Forest Lake’s impressive sales figures but also marked its expansion to over 37 sites nationwide, solidifying its extensive network of memorial parks. Most importantly, the convention served as a platform to honor Forest Lake’s over 5,000 active sellers, whom the company regards as indispensable to its success and sustained market leadership.