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Delegates don their vibrant Filipiniana and ethnic-inspired ensembles as they celebrate the festive spirit of the 'Ali na kamo sa Sugbo' welcome dinner. |
Forest Lake Development Inc. recently staged its 11th National Sales Convention at Dusit Thani Mactan, Cebu, a two-day event that celebrated a landmark 2024 for the company that saw national expansion, the launch of flagship programs, and over ₱3.8 billion in sales.
Held on April 24 and 25, Forest Lake brought together top-performing sales leaders, award-winning agents, executives, board members, employees, premier investors, and bank partners to commemorate an incredible year for the developer. In an altogether celebratory mood, esteemed guests reminisced on Forest Lake’s key milestones such as the official launch of Libre Burol in Central Luzon, North Luzon, and Visayas; the expansion to Zamboanga North and Kidapawan; the opening of the Forest Lake Chapel in Iloilo; and the ever-growing presence of Premier Investors and new bank partners.
“This convention marks a year of strategic growth—not only with record-breaking sales, but in operations that continue to align with the evolving needs of Filipino families. From expanding our footprint through new park developments in Zamboanga North and Kidapawan, to offering Libre Burol across Luzon and the Visayas, we are deepening our commitment to Total Memorial Care,” said Alfred Xerez-Burgos III, President and CEO of Forest Lake. 
"Our teams, sellers, and partners have helped drive this momentum. The success of 2024 is a result of concerted efforts across sales, product innovation, and service delivery—ensuring Forest Lake’s stature as the most trusted name in memorial care," Xerez-Burgos III added.
The two-day event culminated in a grand Gala Night that featured the one and only Gary Valenciano, who, together with Maneuvers Ignite, brought his one-of-a-kind swagger to the festivities. Mr. Pure Energy entertained the crowd of over 480 guests, which included Forest Lake’s Premier Investors and bank partners who attended the event for the very first time. The presence of these stakeholders highlighted the increasing number of people willing to expand their portfolio with Forest Lake, a move that, in turn, signals the deepening confidence of investors in Forest Lake’s consistent performance, stability, and vision.
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Forest Lake leaders and guests gather for a commemorative photo at Dusit Thani Mactan Cebu, host venue of the 11th NSC |
Still, going beyond premium entertainment, awards, and special guests, the night was truly made special by how it stood as a powerful reminder of Forest Lake’s long-term vision: to deliver meaningful, accessible, and dignified memorial care services to every Filipino family nationwide.
“More than touting the numbers, we are commemorating the legacy we continue to build—one rooted in compassion, dignity, and service. Forest Lake’s journey is a reflection of the lives we touch and the communities we serve. This convention is a tribute to the people behind that legacy—our teams, our clients, and our partners—who make our mission of meaningful memorial care a lasting reality,” said Alfred Xerez-Burgos Jr., Chairman of Forest Lake Development Inc.
As Forest Lake forges ahead in 2025 and beyond, the industry leader remains committed to its objective of bringing Total Memorial Care to all Filipino families across the country.
About Forest Lake Development Inc.
Forest Lake Development Inc. is the Philippines' leading developer of memorial parks, offering Total Memorial Care (TMC) services including Libre Burol and the Forest Lake Premier Investment Program. With branches across the nation, Forest Lake continues its mission to provide dignified memorial care services throughout the country, creating "A Better Place" for Filipino families.
For more information, follow Forest Lake on social media:
Facebook: @forestlakememorialparks
Instagram: @forestlakememorialparks
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Delegates and awardees in matching 'Thrive' shirts show team spirit and excitement upon their arrival on Day 1 of Forest Lake’s 11th National Sales Convention |
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Delegates and awardees in matching 'Thrive' shirts show team spirit and excitement upon their arrival on Day 1 of Forest Lake’s 11th National Sales Convention |
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A thrilling fire dance performance lights up the beachside stage during the evening socials of the 11th NSC |
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A thrilling fire dance performance lights up the beachside stage during the evening socials of the 11th NSC |
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Mindanao’s top performers stand tall on stage, celebrating their milestones in this year’s sales performance celebration |
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Sales champions from Visayas Region are recognized for their exceptional efforts in delivering results on the local level |
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Local Sales Awardees from Central Luzon 3A shine in white as they are honored for their exemplary contributions in sales. |
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Winners of the Local Sales Award from North Luzon celebrate their achievements during the Local Sales awarding ceremony. |
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The South Luzon team takes pride in their accomplishments as they are presented with their Local Sales Awards during NSC 2025 |
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President’s Circle Awardees from various regions proudly take the stage in honor of their exceptional performance during the grand recognition night of Forest Lake’s 11th National Sales Convention. |
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Forest Lake executives and board members share a warm moment with special guests, including Ms. Angeli Pangilinan, wife of Mr. Gary V., during the convention’s welcome gala. |
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A moment of glory for the National Sales Awardees who exemplified hard work, excellence, and leadership across Forest Lake’s network (Ntl. Awardees) |
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A vibrant cultural performance brings the spirit of Cebu to life during the 11th NSC, celebrating local artistry and heritage |
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Top 3 National Sales Awardees for Agency Managers in 2024 — Editha F. Basa (Top 3, San Ildefonso & San Miguel, Bulacan), Ernesta B. Ibañez (Top 2, San Carlos, Pangasinan & Malasiqui), and Gina C. Tonson (Top 1, San Miguel & San Ildefonso, Bulacan) — are celebrated for their exceptional leadership and remarkable contributions to the success of their sales teams, joined on stage by Forest Lake’s Chairman Emeritus Antonio V. Syyap and President & CEO Alfred Xerez- Burgos III. |
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Top 3 National Sales Awardees for Unit Managers in 2024 — Jennifer D. Pile (Top 3, San Ildefonso, Bulacan), Lea L. Genova (Top 2, San Carlos, Pangasinan & Malasiqui), and Ermilando S. Varilla (Top 1, San Miguel, Bulacan) — are honored on stage for their exemplary sales performance, joined by Forest Lake’s Maricel S. Salialam of Finance and Marc Victorius Encarnacion of Corporate Planning. |
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Top 3 National Sales Awardees for Sales Consultants in 2024 — Gilbert B. Pile (Top 3, San Ildefonso, Bulacan), Glenn M. Palencia (Top 2, San Jose, Nueva Ecija), and Lance Allen C. Tonson (Top 1, San Miguel & San Ildefonso, Bulacan) — are recognized on stage for their outstanding sales performance, joined by Forest Lake representatives Erwin Dela Cruz of Sales Admin, and Irene Joyce Santos of MSC Finance. |
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