The newly refurbished TCL basketball court at Araullo High School, United Nations Street, Manila
As a leading global technology brand, TCL has always strived to "Inspire Greatness," a philosophy that perfectly aligns with the Olympic spirit. As the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL remains committed to fulfilling its corporate social responsibility, supporting the Olympic Sustainable Development Goals, and building a better future.
Through this initiative, TCL reinforces its commitment to the Olympic spirit, offering an exciting and meaningful basketball event that delivers exceptional experiences. It unites top local basketball players and professional coaches in a revitalized venue, aiming to inspire greatness among young, aspiring athletes at the grassroots level.
The event, dubbed the ‘TCL Basketball Camp,’ took place at Araullo High School in Manila, gathering top basketball players from professional and collegiate leagues. To kickstart the program, a contract signing ceremony officially sealed the partnership between TCL Electronics and Araullo High School. TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, TCL Deputy Product Director of Air Conditioner Bert Cheung, TCL Brand Manager Joseph Cernitchez, together with Rain or Shine Assistant Brand Manager Red Magcase, and Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez were present at the contract signing.
“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball,” shared Peter Chen, TCL Philippines CEO.
TCL Champions School Sportsmanship
Giving an enthusiastic vibe to the collaboration between TCL and Araullo High School, a newly refurbished TCL basketball court was unveiled, making it even more enticing and functional for aspiring student-athletes. The 4,700 square feet basketball court and 2,072 square feet outside basketball court lines were refreshed in collaboration with Rain or Shine, who provided the paint materials. TCL TVs and air-conditioning units worth ₱300,000 were also donated to further enhance the basketball court and school facilities.
To kick off the basketball activities, TCL Deputy Product Director of Air Conditioner, Bert Cheung, performed the ceremonial first shot. Followed by the main highlight of the whole event, the Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, wherein forty young athletes participated. Adding to the excitement was JD Cagulangan, UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL), who provided guidance and inspiration. JD joined the basketball clinic and shot hoops with the participants.
TCL's brand partner, Blackwater Coach Jeffrey Cariaso, also participated, sharing his basketball expertise through a concise coaching principles session specifically for PE coaches. Joining Coach Jeffrey in the discussion is Araullo High’s Head Teacher VI, MAPEH Department, Mr. Augusto D. Baldoz.
(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz, Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager Joseph Cernitchez
(L-R) Rain or Shine Assistant Brand Manager Red Magcase, TCL Brand Manager Joseph Cernitchez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and Araullo High School Assistant School Principal Ebuena Alvarez
A TCL Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, was held coinciding with the MOA signing wherein forty young athletes participated.
UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.
TCL Brand Partner and Black Water Head Coach Jeffrey Cariaso with Araullo High School PE Coaches
Upholding the Olympic Spirit
Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."
Further extending this collaboration, TCL was invited to witness the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, marking a new chapter for the Olympic movement. Coventry's groundbreaking leadership as the first female and first African IOC President resonates deeply with TCL’s ‘TCLforHer’ initiative, a platform dedicated to empowering women globally through technology and culture. To amplify the Olympic Day celebrations worldwide, TCL also launched its first global campaign, inspired by the IOC’s "Let’s Move" initiative. This campaign includes a dynamic film bridging two future Winter and Summer Olympic host cities through the power of TCL display technology.
Leading up to the 2025 Milan Cortina Winter Olympics, TCL will continue the momentum sparked by this campaign to build on its 30th legacy in sport, furthering its collaboration with the IOC to support cultural engagement with cutting-edge technology and advance the Olympic movement’s evolution.
To Even Greater Sporting Events
More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.
“Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!" TCL Philippines Chief Executive Officer, Peter Chen excitedly stated.
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