Gawad Madiskarte Celebrates Five Years of Heart, Hustle, and Community

PLDT Home and Madiskarte Moms PH (MMPH) mark a milestone this year as they celebrate five years of empowering Filipina mompreneurs – women who lead with heart, hustle, and ingenuity. From humble beginnings during the pandemic, the movement has grown into a thriving community of over 215,000 members, with more than 25,000 mompreneurs trained, equipped, and inspired to build businesses that uplift families and transform communities. 

This year, MMPH brings back Gawad Madiskarte, the  annual awards ceremony that honors exceptional Filipina mompreneurs who embody leadership, compassion, and innovation. More than just awards, Gawad Madiskarte has become a powerful platform for uplifting women whose creativity and determination transform not only their families, but also their communities—and the nation.

“You work wonders in three different worlds: the world of home, your own personal growth, and the world of business. At PLDT, we believe in the power of community, and our Madiskarte Moms exemplify this through their dedication and innovation,” said Menardo “Butch” Jimenez, PLDT Chief Operating Officer and Technology Head. 

PLDT Home Biz awards mompreneurs with the most inspiring success stories in the inaugural Gawad Madiskarte

From (L-R) Rommel Kristian Madrigal (Husband of Abigael Madrigal, Diskarteng Solid winner), Wvon Der Hendrich A. Adolfo (Husband of Kaylynn Adolfo, Diskarteng Malikhain winner), Rosanna Kabiling, Diskarteng May Pusowinner, Theresa Carbonel-Buenaflor, Diskarteng Digital winner and Rachelle Patalud, Diskarteng Malikhain winner

No word better can describe moms pouring out their resourcefulness, creativity, and heart to provide their families the best life possible than madiskarte. The pandemic only saw more of our madiskarte moms, many of whom have ventured into online businesses to augment their household income.

Madiskarte Moms PH celebrates Filipina entrepreneurial spirit at the first-ever Gawad Madiskarte

PLDT Home Biz honors Filipina mompreneurs on International Women’s Day

Unsung heroes. In the past two years of the pandemic, that’s what our moms have proven to be.

Despite bearing the brunt of COVID-19’s impact in the labor sector (many of whom lost their jobs or suffered pay cuts), these women made sure their family needs are taken care of by finding alternative ways of providing for their households.

For many, this meant going out of their comfort zones and starting their own online businesses. Based on data from Investing in Women, one in four micro, small, and medium enterprises (MSMEs) in the Philippines is owned by a woman. And this number has only risen during the pandemic with more than 88,000 new e-commerce businesses registered just in 2020.