Mobile services provider Smart Communications, Inc. is celebrating Simplicity Day on July 12 as it embraces its commitment to provide Filipinos with simple solutions and amazing experiences to enrich their life – a powerful message that it conveys in its “Simple, Smart Ako” campaign.
Simplicity Day is an annual celebration in honor of poet, philosopher and leading transcendentalist Henry David Thoreau, who championed simple living and created a legacy grounded on the importance of stepping back to recalibrate our lifestyle. This way, we get rid of unnecessary burdens that weigh us down, something timely and relevant these trying days.
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