Maya's world-class rebrand grabs coveted global, local awards

 

Multiple wins at Spikes Asia, Anvil, Kidlat Awards for the country’s #1 Digital Bank

Financial services leader Maya received top accolades at several prestigious global and local award programs for its game-changing rebrand and repositioning that propelled its consumer business to become the #1 digital banking app in the Philippines.  

Maya garnered top marks at 2023 Spikes Asia, a remarkable count of 11 trophies at the 58th Anvil Awards, 11 titles at the 15th Kidlat Awards, and recognitions at the WARC Awards for Asian Strategy and Global Mobile (GLOMO) Awards.   

PHL Advertising’s best work recognized at 2021 Kidlat Awards

4As Annual Creative show stages successful comeback after one-year break

The titans of Philippine advertising came together—albeit, virtually—to recognize the most outstanding, innovative, and groundbreaking creative work that has come out in the past two years through the much-awaited return of the Kidlat Awards!

The Kidlat Awards, held last November 26, is the annual creative show of the Association of Accredited Advertising Agencies of the Philippines (4As) and this year marked its return after taking a break in 2020 due to the pandemic. Because of its absence last year, this year’s Kidlat Awards honored the best work from 2019 and 2020 in one event. 

“Kidlat strikes again, and this time with more furor and more bravado,” Norman Agatep, President of the 4As and President and Managing Director of Grupo Agatep said. “After a one-year hiatus the creative show of the [4As] is back with a vengeance. After many months of ideating from homes, brainstorming via Zoom, submitting artworks through Viber, and supervising production from our dining tables, we’ve clearly demonstrated that no pandemic can cage the creative spirit, and if anything the virus has only strengthened our resolve to create solutions, to connect with people, and to be a force for good in today’s difficult world.”

Bannering Pinoy creativity in Cannes

Young creatives set to join Cannes International Festival of Creativity

Ali Sadsad (Left, in blue) and Nori Hernandez (Right, in plaid) were recognized for their Volunteer’s Ink campaign. They were chosen to represent the Philippines at the Cannes International Festival of Creativity. In the photo with Sadsad and Hernandez are Bryan Siy, Vice Chairman of the Creative Guild of the Philippines and Merlee Jayme, Chairman of the Creative Guild of the Philippines at the Kidlat Awards held last April 26.

Filipino creativity and innovation in full display at Kidlat Awards

The leading creative agencies in the Philippines came together to celebrate and honor Filipino creativity, innovation, and ingenuity at the Kidlat Awards held recently at the Makati Shangri-La Manila.

Some of the past year’s most outstanding creative work were judged by a venerable jury of ad industry veterans, socio-civic leaders, and other industry experts to determine the most deserving to be honored with a Kidlat Award.