Yabang Pinoy, the pioneering movement that has championed Filipino pride and identity for the last two decades, celebrates its 20th anniversary with a powerful lineup of events, meaningful collaborations, and a renewed call for Filipinos to “Live Proudly.”
Founded in 2005 by young, passionate advocates, Yabang Pinoy has stood at the forefront of a consumer revolution anchored on the belief that national pride starts with everyday choices: sa isip, sa salita, at sa gawa (in thoughts, in words, and in deeds). From mounting iconic bazaars that have uplifted local entrepreneurs to cultivating programs that shape youth leadership and artistic expression, the movement has created platforms where Filipino talent, ingenuity, and creativity truly shine.
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