Smart teams up with top OPM acts to raise funds for COVID-19 frontliners

PLDT mobile subsidiary Smart Communications has teamed up with some of the country’s biggest musicians and artists for Smart Music Live Online Sessions, a series of live online shows on FB Live meant to raise donations for COVID-19 frontliners.

Smart Music Live Online Sessions kicked off with Soupstar Velvet Live! Sessions presented by Smart, an eight-week music jamming session headlined by OPM bands including Moonstar88, 6cyclemind, Pedicab, Gracenote, Banda ni Kleggy, Imago, and Ultra Combo composed of Pinoy rock icons Raymund Marasigan and Buddy Zabala. Velvet Live! will also feature new breed artists like Kurei, Better Days, The Vowels They Orbit, and WeGot.

Coca-Cola turns up the volume on OPM music with Coke Studio

The sounds of Pinoy music will get a refreshing taste as Coke Studio opens in the country, bringing a fresh experience for the local music industry.

The first of its kind in the country, Coke Studio is a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.