People nowadays have a lot of options when it comes to interacting with one another. All the advancements in technology, smartphones and gadgets allow us to communicate online via messaging apps and social networking sites. And more often than not, more connections start happening in the digital world than in the real one.
This is why McDonald’s and Coca-Cola, two iconic, global brands and long-time partners, which champion happiness, enjoyment and togetherness, are taking a stand and encouraging people to stay offline a little longer and enjoy real-world connections. Although embracing online connections, McDonald’s and Coca-Cola believe it is our physical interactions which make our digital lives more meaningful—that real-life moments, such as hearing a story in person, receiving a warm hug and sharing a McDonald’s meal and Coke drink face-to-face, are those which create lasting memories.
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