PANA kicks off PANAta Awards 2021 with a Virtual Media Launch

The Philippine Association of National Advertisers (PANA) just launched its PANAta Awards 2021, the country’s annual recognition program for effective and creative marketing communication campaigns, continuing its legacy of celebrating brands which have made a difference.

This year’s PANAta Awards theme is “Hilaraya”, a portmanteau of the Tagalog words hila, which means “to pull”, and hiraya, meaning the “fruit of one's hopes, dreams and aspirations; rendered through a creative device of a spectrum where the myriad of colors representing various sectors of the industry meet at a certain point. 

McDonald’s Philippines sweeps PANAta Awards 2019 with 15 wins

McDonald’s, and its creative agency Leo Burnett, once again dominated the stage during the 2019 PANAta Awards as the brand brought home a multitude of recognitions—including five Golds, four Silvers, three Bronzes, and three People’s Choice Awards. Amongst over 130 entries received, McDonald’s campaigns that were recognized for their excellence included “Hope for Marawi,” “Frymoji,” “Doodelivery,” “#WalangPasok Deals,” and “ShaGab Loves McDo.” 

The Philippine Association of National Advertisers (PANA) hosts its annual awards show called the PANAta Awards which showcases the industry’s best brand campaigns that have exhibited excellence in strategy, execution, and results. 

PANA and the Road to Cannes

The Philippines boasts of sun-kissed shores and balmy clime, but its natural treasure lies in its talented people. In recent years, a long line of illustrious Philippine citizens have stepped on the world stage, and shone under the limelight, grabbing glory for the country, for each of their countrymen to share – indeed, bask in.

We are all familiar with Manny Pacquiao, Efren Peñaflorida and Lea Salonga, who have all glorified the Philippine flag in sports, education and the arts, respectively. They are but a few from a million Filipino heroes around the world.

The world of international cinema honors the best the world has to offer through the Cannes Film Festival, the prestige and honor of winning the award is not so known to majority of our countrymen. The Cannes Film Festival has bestowed two Filipinos with awards