The Philippine Association of National Advertisers (PANA) just launched its PANAta Awards 2021, the country’s annual recognition program for effective and creative marketing communication campaigns, continuing its legacy of celebrating brands which have made a difference.
This year’s PANAta Awards theme is “Hilaraya”, a portmanteau of the Tagalog words hila, which means “to pull”, and hiraya, meaning the “fruit of one's hopes, dreams and aspirations; rendered through a creative device of a spectrum where the myriad of colors representing various sectors of the industry meet at a certain point.