Toyota welcomes two new athletes to its Toyota Asia Team in the race to the Olympic and Paralympic Games Paris 2024

Toyota stands committed in its support for 11 Asian athletes on their journey towards taking center stage, at the Olympic and Paralympic Games Paris 2024.

In global partnership with the International Olympic Committee and International Paralympic Committee, Toyota launched “Start Your Impossible,” its first-ever corporate initiative to bring about social change through hero projects with their ‘Dual Heroes.’

Today, Toyota Motor Corporation (Toyota) launches the next chapter of the "Start Your Impossible" (SYI) global marketing campaign, igniting excitement for the upcoming Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities across the world rallying behind their athletes and emphasizes Toyota’s belief that no journey is taken alone.