Unilab Foundation believes that play is essential to a child’s holistic development, which is why Play It Forward (PIF) was launched in 2012. All of PIF’s activities are designed to highlight play and its significance to the mental health of children, especially in vulnerable situations. Play It Forward uses therapeutic play to provide psychosocial support to pediatric patients and to children in post-disaster or disaster-prone communities.
This year, PIF takes play further with Play Advocacy Week 2018, a week-long campaign to encourage everyone to take play seriously and to explore how play can be integrated in today’s society. Happening from November 18 to 24, Play Advocacy Week 2018 aims to make the public recognize the importance of play in a child’s holistic development.