HAVAS Red Philippines recently launched its pioneer Red Sky Dialogues, a monthly roundtable series with the aim of forming deeper engagement with media partners. The first session was attended by journalists from top media publications in the country.
Led by Phil Tiongson, Head of Mx and Director for Data Science at HAVAS Ortega, the discussion explored the latest insights on Prosumer trends. A “Prosumer” is part of the 15-20% of the Filipino population who are at the forefront of new trends, beliefs, and attitudes. They possess a keen eye for emerging media and brands, and typically set the pace of the market being 18-24 months ahead of the mainstream.
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