“YOLO,” China’s biggest box office hit of 2024, opens in Philippine cinemas April 17

Get ready to laugh, cry and be inspired by YOLO, the comedy drama that broke records in China when it opened during the Lunar New Year holiday. 

Sony Pictures recently acquired the international distribution rights to the film, and it will open in Philippine cinemas, via Columbia Pictures, on April 17. Directed by Jia Ling, YOLO is the biggest grossing film so far for 2024, earning a massive $475 million at  the global box office to date.

Lei Jia Yin and Jia Ling (also the director and writer) in YOLO

YOLO tells the story of Le Ying (played by Jia Ling), who has been staying at home for many years, doing nothing in particular. After graduating from college and working for a while, Le Ying chooses to withdraw from society, closing herself off from social circles, which she believes is the best way to “reconcile” with herself. Then one day, after several twists of fate, she decides to live life in a different way. In cautiously venturing into the outside world, Le Ying meets boxing coach Hao Kun (played by Lei Jia Yin), who just may change her life.

Sony Pictures Launches Interactive Activity YouTube Channel

Sony Pictures Entertainment (SPE) announced today the launch of their new YouTube Channel, Sony Pictures’ Kids Zone, providing parents and kids with a one stop central destination for interactive fun, physical movement, learning, and hands-on activities. Sony Pictures’ Kids Zone is curated with a wide range of activities that will support families coping with school closures, new work-from-home routines and social distancing.

(Watch the channel’s sizzle video at https://youtu.be/Vo2tMQPODhg.)

“A significant portion of Sony Pictures’ workforce is made up of working parents. The idea of Sony Pictures’ Kids Zone was born from parents on our own team adjusting to working from home and managing home schooling,” says Lexine Wong, Senior Executive Vice President, Worldwide Marketing. “We are proud to offer this resource to help families navigate these new and challenging circumstances, while hopefully having a little fun in the process.”