EastWest Bank new logo heralds corporate rebranding

EastWest Bank recently launched its new corporate signature signaling new levels in its corporate strategy and the transformation of its value proposition to one that will ring closer to its customers’ needs, encapsulated in the brand promise, “We make good things happen.”

The new brandmark is one of the results of months of in-depth brand assessment and audit by FutureBrand, the Singapore-based international branding expert commissioned by EastWest Bank. Its signature color is a light, fresh green symbolizing renewal and fresh growth, with purple and magenta rounding off the arrows. The colors are considered unique and a visual standout in a field of reds, blues and yellows typically favored by other financial institutions.

EastWest Bank president and CEO Antonio C. Moncupa, Jr. said “the new logo was created from two arrows representing the directions of the bank’s name, coming together to symbolize the relationship between bank and customer, in the heart of which good things happen. It also communicates our intent to become a world-class service provider, and our focus on customer benefits and aspirations consistent with our new brand tagline, ‘Your Dream. Our Focus.’”

EastWest Bank chairman of the board Jonathan T. Gotianun said “the rebranding exercise is part of our holistic effort to bring EastWest Bank to a higher level of performance, competitiveness and strength. It is not just about changing our logo or adopting new corporate colors. Our brand represents the value the bank delivers to our customers and our brand promise to them. We hope this rebranding effort will help focus our energies and align all our efforts consistently and more effectively towards delivering our brand promise to our customers.”

XSTIG: Atlas Copco Group Focuses on Sustainable Productivity

Atlas Copco’s core product, the VSD Compressor, enables increased power and cost savings with its promise of Sustainable Productivity. Same product enabled notable company, Procter and Gamble Php6.6Million worth of energy savings in production.

Atlas Copco (Philippines) Inc. recently hosted this year’s Atlas Copco Southeast Asian General Managers’ Meeting held at the Makati Shangri-La Hotel, Manila, with the company’s key executive as they plan to focus business development in Southeast Asia.


Upholding their promise for “Sustainable Productivity,” Senior Executive Vice President for Atlas Copco AB and Business Area President Compressor Technique Atlas Copco Group; Stephan Kuhn, and President for Oil Free Air Division, Atlas Copco Airpower N.V; Chris Lybaert, along with other General Managers of their respective offices in Southeast Asia, gathered to discuss sustainable developments for the Philippines.

OPEN 4 BUSINESS: Smart crowns ‘Favorite Online Store’ for 2011

The votes are in and the shoppers have spoken as leading wireless services provider Smart Communications, Inc. (Smart) awards fashion retailer Asian Vogue Shop (asianvogue.multiply.com) as the winner of the first Smart Money "Get Shop Spotted" promo.

Having bested 153 other applicants, Asian Vogue Shop proprietor Angel Del Rosario scored the highest marks in the contest's inaugural year earning her site the title of ‘Favorite Online Store for 2011’. Del Rosario also took home a P50,000 cash prize which was credited via Smart Money.

VoiceOne Launches MyLink for better and Cost Efficient Corporate Communication

VoiceOne Asia, through its NexGen services, launches its latest unified communication application for SMBs enterprises, alike - branded as MyLink.  It is a sophisticated tool similar to a softphone, equipped with dialpad, with a little twist of integrating a social networking site based on their skill sets, department, location and other vital information pertaining to an employee; enabling users to tag and read profiles of contacts within the organization. It also enables presence to initiate multi-user chat and voice conferences. The application aims to improve communication system for business and enterprises.

How To Do Franchising Like the Experts

Everybody dreams of having their own businesses, and the fact is that majority of the businesses in the Philippines are SME based. By definition small is categorized with asset of Php. 3,000,001 to Php. 15,000,001 and having between 10 to 99 employees. On the other hand Medium is classified as Php. 15,000,001 to Php. 100,000,000 with 100 to 199 people. Many agencies be it government, private and NGOs are focused in helping the SMEs. There is always a constant need to nurture this sector, as it will spell a robust economy aside from the creation of employment.

Chivas and Bunnt at the PHILIPPINE SME and FRANCHISE EXPO 2011

(L-R : Bunny Malunda, Butz Bartolome, Chivas Malunda) PINOY DREAM ACADEMY SCHOLARS BUNNY AND CHIVAS TO PERFORM AT THE TRADE ADVERTISING EXHIBITIONS and CONVENTIONS INTERNATIONAL, INC. (TRADECON, INC.) EVENT.

This is inn cooperation with the FRANCHISE INSTITUTE OF THE PHILIPPINES (FIP) headed by MR. ARMANDO “BUTZ” BARTOLOME Franchise Guru of the Philippines, TRADECON will be staging its 3rd Exposition on Small Medium Enterprises, Franchising, Direct Selling and Business Opportunities dubbed as PHILIPPINE SME and FRANCHISE EXPO 2011 (PHILSME 2011) to be held at the PICC FORUM OF THE PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC), CCP COMPLEX, Roxas Blvd. Pasay City, Manila on October 27 -29, 2011 with 120 SME & Franchise Businesses on display targeting over 8,000 visitors during the three-day expo.

Manila Jaycees CLICK The Third Entrep Summit! Click to get free tickets!

For the three years now, JCI Manila (Manila Jaycees) has been staging the Entrep Summit – a gathering of prominent entrepreneurs from different fields who share their experience and life lessons in the hopes of encouraging or inspiring individuals to pursue their entrepreneurial aspirations. This year, the Entrep Summit will feature trailblazing entrepreneurs who have been successful in tech and digital media related endeavors. This project encapsulates one JCI-Manila tenet that "economic justice can best be won by free men through free enterprise" and cement JCI Manila as a leadership organization actively participating in the business concerns of young leaders and entrepreneurs. Being the lifeblood of the Philippine economy, the SMEs should consciously adapt and grow with market changes and take steps to attaining their business goals - thus coining the term "Entrep Summit".

Proceeds from the Entrep Summit 2010 will go to the various JCI Manila community development activities under the “Dare to C.A.R.E” umbrella program for the Smokey Mountain Community which offers various community services to the area such as scholarship, sports program for the youth, livelihood, mentorship, and education to name a few.

"Service to Humanity is the best work of life." !

August 28, 2010

Saturday, 8:00AM

SM Mall of Asia

Center Stage Cinema

Ticket Prices: P 1,200

Early bird rate: P 800

(on or before August 14, 2010)

*** meals not included ***


NOW MY BLOG IS GIVING AWAY THREE TICKETS FOR THE ENTREP SUMMIT FOR FREE! 
all you have to do is go an like the manual to lyf and the entrep summit page and post this on the your facebook profile...


                 "I want to go to the @entrep summit 2010 at the mall of Asia on August 28 because ________, and This will be part of my @manual to lyf"


*you should tag both links properly to qualify for the contest.
*all entries should be in before August 26.2010 9:00 PM
*here will be no “physical ticket” that will be given to the winners. Instead, winner’s names will be included in the guest list. On the day of the event all winners of this contest must proceed to the VIP Lane and mention their names and the name of this blog (manualtolyf.blogspot.com)
*winners will be determined via a panel and will be notified via facebook personal message. 
*please provide your real name and contact numbers to be listed!