OPEN 4 BUSINESS: Smart crowns ‘Favorite Online Store’ for 2011

The votes are in and the shoppers have spoken as leading wireless services provider Smart Communications, Inc. (Smart) awards fashion retailer Asian Vogue Shop ( as the winner of the first Smart Money "Get Shop Spotted" promo.

Having bested 153 other applicants, Asian Vogue Shop proprietor Angel Del Rosario scored the highest marks in the contest's inaugural year earning her site the title of ‘Favorite Online Store for 2011’. Del Rosario also took home a P50,000 cash prize which was credited via Smart Money.

Entries were judged according to how Smart Money was implemented as a mode of payment, the authenticity of merchandise, the overall design and look of the website, and by the total number of votes garnered via an online poll which took place from October 26 to November 4, 2011.

Four other online stores have also risen above the rest alongside this year's winner: shoe store Suelas (, gifts shop Tatak Estrella (, gadget nook Kimstore (, and lifestyle product seller Katie Shop Go (

According to Smart Money’s Senior Manager Hazel Custodio, the Smart Money Get ShopSpotted promo aimed at providing additional collection tool for the online stores using SMART Money and encouraging online shopping to purchase items online by allowing buyers to use their Smart Money accounts.

"We were surprised at just how enthusiastic the Philippines online selling community has become," said Custodio. "We are very proud to be part of the success of our online merchants, and we hope more Filipinos will begin purchasing items online using Smart Money," she added.

Smart Money is the world’s first reloadable electronic payment card linked to a mobile phone that offers lock and unlock facility for secure online transactions. Automatic notifications are sent via SMS to prevent unauthorized transactions.

It combines the strength of Smart's mobile commerce services and MasterCard's wide merchant acceptance network, enabling consumers to enjoy a wide array of goods and services. SMART won the Best Operator Led Mobile Money Program in the 2011 Mobile Money Global Awards. The pioneering Smart Money platform was accorded a 2010 Ambassador Alfredo M. Yao National Intellectual Property (IP) Award. Smart Money also won the 2001 3GSM Award for “Most Innovative GSM Wireless Service for Customers", and 2009 Asia Mobile Awards for the “Best Mobile Money Service” and “Best Mobile Money for the Unbanked” categories. It was also cited as the “Best Product Innovation” award at the MasterCard Awards in Australia.

There are currently over 8.5 million Filipinos using Smart Money who enjoy the benefits of person-to-person fund transfers, airtime reloading, bills payment, ATM withdrawals from over thousands of ATMs here and abroad, and purchases from millions of MasterCard establishments all over the world and on the worldwide web. The platform also allows Smart Money users to send fund transfer directly to over 47 million Smart subscribers.

For more information, visit or visit the Smart Store nearest you.
Money works very similarly to a credit card. Simply swipe and sign!

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