Max's Out Of This World's Commercial Wins Big At YouTube Ads Awards

Brands, marketing and advertising agencies, and industry leaders gathered for the second YouTube Ads Awards which seeks to recognize outstanding campaigns that demonstrate the power of innovative and creative storytelling on YouTube. 

Max’s Philippines’ “Every Kind of Family, Everyday to the Max” took home the greatest distinction of the night as it was named as “Ad of the Year”. The video also won top category or Crystal award for Food and Beverage, as well as two Silver awards for Retail and Restaurants, and Corporate Image and Public Sector. 

GCash Is The Leading Mobile Wallet Platform For Filipinos

There is no denying that mobile wallets is now the future of finance for many people including Filipinos who are now embracing the new culture of cashless payments for their daily transactions. And in the country there are now 6.4 Million people who are now using them mainly in the form of a mobile app like GCash.

With a recent numbers, GCash leads with 4.9 Million users that uses the app in various purposes aside from having a digital wallet in their hands. The convenience transfering funs, mobile loading, paying bills, and with GCash, the option to save, invest, and even plant tree via GCash Forest is now a working option.

Also interesting is that total money transfers are made by 49 Million people and 9.3  or around 20% are made with cashless transactions. Though many are still hesitant on trying this new way of doing transactions, many financial advocates are positive that eventually the majority of the population will be able to grasp this and use them in their daily lives.

World Vision, in partnership with DepEd, strives to address the literacy gap in the Philippines with “Brigada Pagbasa” project

In celebration of the National Literacy Month this September and in preparation for November’s National Reading Month, World Vision Development Foundation in partnership with the Department of Education (DepEd) launches Brigada Pagbasa, a movement that seeks to enhance the reading skills of the Filipino children.

The project, an extension of the Brigada Eskwela campaign that promotes community participation in time for school opening, will bring together experts, change makers, policy-makers, and other stakeholders across all sectors from international and local agencies, as well as public and private organizations to spread reading literacy among Filipino children.

"Abominable" Opens at No.1 in the U.S., Arrives in PH Oct 2

Abominable opened at No.1 the US box office this weekend (Sept. 27 - 29) as DreamWorks Animation and Pearl Studio’s fantasy adventure debuted to $20.85 million in North America, marking the best opening of the year for an original animated film.

Abominable takes audiences on an epic 2,000-mile adventure from the streets of Shanghai to the breathtaking Himalayan snowscapes. In the film, when teenager Yi (Chloe Bennet) encounters a young Yeti on the roof of her apartment building in Shanghai, she and her mischievous friends, Jin (Tenzing Norgay Trainor) and Peng (Albert Tsai), name him “Everest” and embark on an epic quest to reunite the magical creature with his family at the highest point on Earth.

New Season Of Toppstar TV Adds New Kiddie Talents

You might have seen the first season of the kid-oriented show Toppstar TV which aired on GMA Network presenting a new generation of execptional kids that they discovered with their talent serach. And this October 5, the gang gets bigger and better as season 2 of Toppstar TV is back every Saturday.

Season one was already a fun experience to the kids who were able to mount their own show and have Kapuso stars join them in doing comedy skits, song and dance numbers. Each toppstar kid stands out with their talents in singing, dancing and acting.

Smile Train, GSK empower Philippines’ Medical Professionals through a co-presented cleft symposium, It Starts with a Smile

Smile Train, the world’s leading cleft organization, brings together individuals involved in providing cleft care for It Starts with A Smile cleft management symposium. The event aims to improve the knowledge and proficiency of medical practitioners and individuals involved in providing comprehensive cleft care for children ranging from newborns to adults.

Fans abuzz over Maine, Vivo V17 Pro flagship smartphone silhouette

It is not a cover of a magazine or a poster for an upcoming movie. But fans and social media followers of Maine Mendoza will truly be surprised and intrigued on what the young actress is up to when they see a screengrab of her latest video for Vivo.

The image, a silhouette of Maine teasing with what appears to be Vivo’s latest flagship smartphone, the Vivo V17 Pro, has many of her adoring fans already speculating when the new handset would be launched in the country.