Max’s Philippines’ “Every Kind of Family, Everyday to the Max” took home the greatest distinction of the night as it was named as “Ad of the Year”. The video also won top category or Crystal award for Food and Beverage, as well as two Silver awards for Retail and Restaurants, and Corporate Image and Public Sector.
“The award-winning video by Max's Philippines sets a high standard for creativity, bravery, and brand storytelling on YouTube. From the work we’ve reviewed, it is the best example of digital work that can stand out not just in the local market but also on the global stage,” said Chief Creative Officer of McCann Worldgroup Joe Dy.
Earlier this year, YouTube Ads Awards announced its return for a bigger awards program that would honor the best-performing brands that cut through the clutter with its compelling stories and fresh advertising executions. Entries were evaluated by a select panel of judges based on their content, creativity, and effectiveness.
Max’s Philippines received another Crystal for its New Year is for Resolutions video, while Bench clinched two Crystals for How long can you keep a secret?, a touching video on love and acceptance. BDO’s Kwentong Kabayan series, Levi’s Holiday, Robitussin’s Non-stop ubo ngayong pasko?, and Closeup’s #FreeToLove video series each took home one Crystal award.
This year’s esteemed panel of judges includes: McCann Worldgroup Chief Creative Officer Joe Dy; Mullenlowe Philippines President Leigh Reyes; McDonald’s Philippines Marketing Director Kring Lao; Security Bank Digital Head Gerry Dy; P&G Philippines Chief Marketing Officer Lester Estrada; actress and content creator Judy Ann Santos; television host and content creator Alex Gonzaga; film director Antoinette Jadaone; The Huddle Room Media Inc. Managing Partner Eugene Manalo; film director and head of Globe Studios Quark Henares; and director and cinematographer Lyle Sacris.
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