RE/MAX: A new concept that benefits consumers

RE/MAX, the world's highest-rating franchise, has changed the real estate sector in the Philippines by providing more options to people looking for property to own or lease.

For brokers, it means a more professional approach to doing business. 

"Our people aren't just in it for the money. They love what they are doing and are looking forward to what happens every day. They don't just have jobs. They have careers," explains RE/MAX Philippines country manager Michelle Perlas.

But the biggest benefit of RE/MAX being in the Philippines, according to Perlas, is felt by consumers.

"There are so many real estate developments right now. If you are a consumer, you need more information and guidance. How do you know which one to choose to buy, rent or lease?"

RE/MAX franchisees help potential buyers/lessees look at their options.

For instance, why are you looking for a property? Is if for investment purposes or are you going to live in it?

"RE/MAX teaches its franchisees/brokers to get to know their clients. We want them to talk to their prospects and find out what these people want versus what they need. This is how they can be effective brokers. In the end, what we will have are happy customers and that's why we are here," says Perlas.

RE/MAX's business model was novel but it has worked in around 100 countries where RE/MAX has helped brokers reach their professional and business goals. 

"The franchise approach is incredibly efficient and a great driver for growth," said Dave Liniger, who co-founded RE/MAX in 1973 with his wife Gail.

In October 2013, RE/MAX Holdings Inc. became a publicly traded company and is listed on the New York Stock Exchange as RMAX. Dave and Gail Liniger still head RE/MAX, which is headquartered in Denver. 

The company came to the Philippines, offering solutions to real estate brokers in a very dynamic market.
The franchises are individually owned and operated, and are run according to the specific demands of its local or regional market.

"The company espouses entrepreneurship. It teaches you how to be in business for yourself but not by yourself," says Perlas, who has 18 years of experience in integrated marketing communications and has worked for some of the country's top corporations before joining RE/MAX Philippines.

RE/MAX Philippines brings to real estate brokers a system that has been proven and tested to work. This system has helped people be their own boss and given them opportunities beyond making money. 

"We want to inspire more entrepreneurs, especially those who believe in what we do and its power to transform lives," says Perlas.

RE/MAX Philippines head office is located at 25th Floor Citibank Tower II, 8741 Paseo de Roxas St., Makati City, Philippines.

For more information, call (63 2) 511-1429 to 30; 511-1943 or email or visit

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