Change Your Smoking Habits With RELX

There has been a lot of changes in the cigarettes and smoking in general. As initial concerns on health, rising taxes, and exploding vaping mods, smokers would need to seek a better and healthier option without hurting the pocket. There is great news recently as RELX, the no. 1 e-cigarette brand in Asia is now available in the Philippines.

Smoking culture in the country is quickly adapting to changes by these conditions, and smokers are now discovering that e-cigarettes indeed gives the same experience yet it does not contain tar and other chemicals which causes respiratory diseases. RELX comes as a better option with a affordable price point.


The starter kit starts at only Php 1599, and comes in different colors like Classic Black, Navy Blue, Red, Space Gray, Rose Gold, and Turquoise Blue. There are also a diverse pod flavors with different nicotine levels such as Mint, Fresh Red, Blue Burst, Fruit Tea, Fruit, Fresh Cucumber, Tropical Fruit, Winter Freeze, Classic Tobacco, Green Team Lemon Tea, Pink Zest, and Ludou Ice.

Despite changes with the tobacco industry, the number of smokers did not decrease, rather they either changed into different alternatives such as e-cigarettes and vapes. However sub-standard products pose safety risks as some were reported to malfunction and explode causing injuries to its users.

RELX is proud of its product as it has passed safety tests and certifications packed into their minimalist design and function. They assure that each unit is leak-proof, no complications with buttons or switches, long battery life, and easy use and charging.

“RELX, as it develops future-forward solutions to the world’s one billion adult smokers, now offers to the Philippines’ 15 million adult smokers a better and safer alternative to cigarette smoking through its affordable yet world class product,” said Di Yang, RELX Director for Southeast Asia Business; in a press conference on September 20 (Friday) in Makati City. 

“RELX hopes to contribute to the Philippines’ economic growth through the investment that we are bringing, including the employment that we will be generating,” he stressed. “The Philippines is a key market where we have and intend to continue investing very significantly. We will be opening retail outlets, appointing distributors, building up a strong local organization to run what we believe to be a very meaningful presence here,” Yang added. 

They hope to target large user markets such as BPOs which many has integrated smoking culture due to pressures of work yet wanted for a better alternatives. Though some traditional smokers won't switch due to the high costs of having a quality e-cigarette. As RELX enters the Philippine market, this opens up a more affordable option which they can switch to.

There is however a challenge for the company as they open their sales here, with Administrative Order 2019-0007 issued by the Department of Health (DOH) and the proposed measures in Congress to heavily tax e-cigarettes are counterproductive. 

“When the new administrative order takes effect, e-cigarettes will effectively be much more heavily regulated and restricted than traditional cigarettes; including a flavor ban, a total advertising ban, and unnecessarily heavy licensing requirements down to the retail level,” Yang said. 

“Some of the bills making their way through congress even push for highly unlevel taxations between different types of nicotine liquids that create highly unlevel playing fields not conducive for the industry at best, and at worst may prove unenforceable due to the development of new hybrid e-liquids,” he said. Yang expressed hope the government and the industry stakeholders will be able to come up with a “win- win” solution. 

As the brand enters the Philippine market, the brand aims to promote their quality products to be enjoyed by more consumers and make a switch. It would be really hard to remove the smoking habit immediately, however it poses an opportunity to try the better alternatives of e-cigarettes which indeed is much better an now made more accessible to many.

About RELXTech: 

RELXTech is relatively a very young company, having been founded only in January 2018 by our CEO, Kate Wang. We are based in Beijing. 

Our flagship brand RELX was launched as a crowdfunding project on JD.com, one of China’s biggest E- commerce sites. The vision of Kate and her founding team resonated very strongly with the funders, and in a period of 40 days, the campaign achieved over 10x the goal amount. 

Within months, RELX became the top-selling closed-system e-cigarette in China, and secured funding from top venture capital firms including IDG Capital Partners and Source Code Capital. 

In less than two years, RELX is the fastest growing vaping brand globally and is now the No.1 e-cigarette brand in Asia. 

Committed to product quality and safety, RELX now makes technological innovation and design accessible to adult smokers around the world. Our mission is “Empowering adult smokers through technology and design, ethically.”