Ryle Santiago Renews His Baby Product Endorsement

Hashtags' Ryle Santiago may have the most unusual endorsement with a baby care product Cherub but this does not mean he not fit for the job. Recently he just renewed his contract with them to be their brand ambassador.

Cherub Baby products ranges from Baby wipes, soaps, and other children hygiene items and they were able to get him to promote the product as they go around the country also meeting his fans who either are parents or have a baby in their family that uses their product.

With his initial contract spanning 18 months, the management was also surprised that it was time to renew his contract with them. Ryle has been to 30 shows that include school visits, mall events and festivals.


“We were in our Cagayan de Oro show. Knowing my contract is expiring, I told the audience to chant, ‘i-renew na ‘yan’. And they happily obliged. I saw our Megasoft Vice-President Ms. Aileen smiling to what I did. I guess it worked. But kidding aside, I’m extremely happy and proud with the trust and confidence given to me by my Megasoft family.”

Megasoft Hygienic Products VP for sales and marketing Aileen Choi-Go acknowledges Ryle’s efforts as Cherub celebrity endorser.

“Ryle has a bubbly personality, always happy, optimistic and perky much like how our brand Cherub has been portrayed in the market.”

“His first 18 months as an endorser for Cherub has been very fast and I applaud how he is able to balance the pressure of being a student and a celebrity yet maintaining his quirky self.”

“Clearly, he is an embodiment of what we are looking for in our brand that is positioned to be an inspiration to all the students nationwide as we aim to reach our 100th school for Megasoft’s School is Cool advocacy.”

HIS CHERUB EXPERIENCE

“I use Cherub Baby Wipes especially during meal times. Cherub Baby Soap is gentle on my skin. Cherub Baby Cologne is for all ages while Cherub Baby Powder keeps me cool and fresh during tapings.”

BEING A BABY

Aside from his baby face, Ryle still carries his child-like qualities.

“I always kiss my parents and say I love you to them. I still ask permission from them. I still play with my younger sister. We’re so bonded as a family that we still stay in one room to watch movies, eat, and sleep if the opportunity allows it.”

MEGASOFT’S SCHOOL IS COOL TOUR

“I want to make our shows worth the time of the students, to give them a breather from school work and make them more endeared to Cherub. I know our shows are successful because they always reciprocate the fun with their active participation.” 

HOST

Aside from It’s Showtime and It’s Showtime Online, Ryle also hosts the digital shows, One Music Popssss and Wander Jam.

“In It’s Showtime, it’s more of fun group banters. One Music Popssss is informing the netizens about songs, singers and bands while in Wander Jam, it’s just me and the featured band doing road trips. Every episode is a learning experience.”

SINGER-SONGWRITER

Ryle has written 3 songs ranging from pop, country and rock ballad about love and heartbreak, arranged by his brother, Lorenz Tan. There are plans to launch it in It’s Showtime. He hopes to collaborate with Janine Berdin and his idols, Rico Blanco and IV of Spades.

AWARD-WINNING ACTOR

Winning the recent PMPC Star Awards New Movie Actor of the Year for Bakwit Boys made him want to try a variety of roles from leading man to contravida. He recently delivered another fine performance as a soldier rendering support to Joshua Garcia in the “Medalya” episode of Maalaala Mo Kaya. During the airing, #MMKMedalOfValor claimed the number one spot in Twitter’s Top Trends in the Philippines. Ryle continues to work on his acting while waiting for his next project.

ASPIRING DIRECTOR

Aside from his showbiz commitments, he is also an incoming third year student in Meridian International (MINT) College taking up Film. He applies and experiments his camera shots in his Youtube channel.

CHERUB BRAND AMBASSADOR

“Being an actor is like being in school because I’m a student of the craft. As a singer, songwriter and dancer, I’m able to express what’s inside my heart, while hosting and vlogging help me express my spontaneous self. And in between are my shows for Cherub Baby Care products, where I can be all of who I am.”

For more info, please like Cherub Baby Care on Facebook, follow Megasoft_ph on Twitter and Instagram and log on to www.megasoft.com.ph