GCash and Heart Evangelista Collaborate For Her Newest Endorsement

GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.

The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad. 

Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris! 

People’s Champ Pacquiao donates Globe endorsement fee to Rolly and Ulysses victims

After scoring a brand endorsement agreement with Globe to be its newest brand ambassador, Senator and People’s Champ Manny Pacquiao announced that he is donating his fees to victims of typhoons Rolly and Ulysses. At the recently held contract signing at the Mireio, Raffles Hotel in Makati with Globe President and CEO Ernest Cu and Globe Chairman and Ayala Corporation Chairman Jaime Augusto Zobel de Ayala, Pacquiao offered to give his earnings to support relief efforts.

“I said yes to Globe because I believe in the company, and I use the company’s services. Not only that, I am given another God-given opportunity to be of help to our kababayans in any way I can. That is why my endorsement fee for this will go to relief efforts to help our kababayans who were affected by the devastation of typhoons Rolly and Ulysses.  Ibibigay natin sa mga taong ito ang ating income dito, ibabalik natin sa taumbayan para makatulong ng malaki sa ating mga kababayan na naghihirap at nagugutom ngayon at nawalan ng tahanan. Sama sama tayong babangon, that is my commitment,” said Pacquiao.

Sunshine Cruz and Daughters Makes First Endorsement Together For EM-CORE DOTNET

Sunshine Cruz is getting more spotlight recently with the launch of her latest film The Heiress by Regal Entertainment. But she also has a new endorsement that also involves her daughters Angelina, Chesca, and Samantha as their first family endorsement together. 

They were chosen as the ambassadors of the direct-marketing brand EM-CORE DOTNET, which distributes beauty and health products like 24 Alkaline-C and 24 Alka-White. With the girls now grown up and in their teenage years, Sunshine feels that this is the best time to have an endorsement deal together with them.

Ryle Santiago Renews His Baby Product Endorsement

Hashtags' Ryle Santiago may have the most unusual endorsement with a baby care product Cherub but this does not mean he not fit for the job. Recently he just renewed his contract with them to be their brand ambassador.

Cherub Baby products ranges from Baby wipes, soaps, and other children hygiene items and they were able to get him to promote the product as they go around the country also meeting his fans who either are parents or have a baby in their family that uses their product.

With his initial contract spanning 18 months, the management was also surprised that it was time to renew his contract with them. Ryle has been to 30 shows that include school visits, mall events and festivals.

Maine Mendoza Refreshes Endorsement With Betadine Fresh Bliss

Maine Mendoza is really a busy girl, and with a lot of projects and activities on her hands. She is glad to have partnered with brands like Betadine Fresh Bliss Daily Feminine Wash to keep her clean and comfortable throughout her day. 

As an ambassador for hygiene with the brand, Maine showed her enthusiasm with the product line which comes in different variants. Betadine is well known internationally for its medicinal and cleaning products that ranges from wound cleaning, to personal hygiene products. And as this is one of the youngest products of Betadine in the Philippine market, it was a great move to have Maine as their endorser.

Dingdong Dantes Signs In As Mesa Filipino Moderne Endorser

There is no denying that Kapuso leading actor Dingdong Dantes is the network's biggest asset and also a role model for his generation and family men. With a long list of brands that put their faith in him and his family, they have also gained a massive following online which makes them a very influential family.

Dingdong now welcomes a new chapter as he signs with Foodee Global Concepts to be the brand ambassador of Mesa Filipino Moderne. The restaurant is known for their menu of Filipino cuisine which some dishes come with a twist.

Siomai King Welcomes Aiai as Celebrity Endorser and Franchisee

Aiai Delas Alas is very lucky in terms of endorsements with food. She also has her own set of restaurants shows her love of food particularly Asian cuisine. Now another endorsement opportunity comes to her with Siomai King. One of the leading brands of food kiosks serving their signature siomai variants and gulaman.

Siomai King is a brand under JC Franchising Inc which includes brands like Sgt. King, Siopa Da King, Noodle House, Tapsistop, and Burger Factory. Dubbed as the first and original 5 pieces Siomai in one serving, it gives more value to the customer and better that its competitors who only serve four or less pieces in their servings.  

Kath Endorses Trending Treat Maxi Mango

One of the biggest business boom from last year was Maxi Mango, known for its Mango Float which is made of soft serve mango ice cream, graham bits, and mango slices. The business grew as reviews and word of mouth brought customers to their kiosks which made them a huge hit.

The business was created by former OFW couple Miki and Ivan Velasquez who went through a lot of challenges before hitting it big with the venture. They have tried several food businesses before and sometimes they even have to have a day job to keep them running. Despite the disappointments, they gambled on the business of doing a mango-infused desserts which paved the way to the successful Maxi Mango brand.

Aiai Delas Alas Now On Her 4th Year As Hobe Noodles Endorser

Aiai Delas Alas has recently renewed her contract as the endorser of Hobe Noodles.  Her partnership with the brand grew a lot and proved her worth as sales grew for Hobe and expanded their flavors and variants. CEO of Hobe Noodles Bobby Co is definitely happy with their partnership with Aiai.

Within the 4 years, they have expanded into many marketing platforms like billboards, posters, and recently a Television commercial which is a first in the brand. From her being a hands-on mom, now newly married to Gerald Sibayan, she also reprises her role as a housewife along with many projects she is working today.

Get To Know ASUS Endorser Maureen Wroblewitz!

We were very proud when finally after so many cycles of Asia's Next Top Model, we were able to win the coveted spot through the young, sweet and charismatic contender, Maureen Wroblewitz. She had to face a lot of challenges as well as controversies which tested her personality. But in the end, she persisted and made history as the first Filipina to win the title.

Meg Imperial is JDI’s Solignum calendar girl for 2018

Trusted industry leader Jardine Distribution Inc. (JDI) recently signed up actress-model Meg Imperial as the newest face of its 2018 calendar for Solignum, the top-of-mind wood preservative in the market.

The 24-year-old Imperial, who recently appeared in the GMA hit afternoon series D’Originals, disclosed that she readily accepted the offer to represent Solignum, the most trusted wood preservation product in the country, because she considers it a privilege to be associated with an iconic brand that has for decades enjoyed the patronage of homeowners.

AiAi Now Proudly Endorses Shawarma Brand Pitalicious

Everybody loves Shawarma, that is why many venture into this business yet only a few could succeed and expand their business to great heights. One of the successful ventures is Pitalicous which started from their first stall in Mandaluyong in 2012. In just a few years, they have now expanded into 15 branches in various locations around the country.

This is very impressive for a company which started 5 years ago, and with the rapid expansion they have looking for the perfect endorser which will also boost their brand to the public. They decided to have the Queen of Comedy, Aiai delas Alas to be their first endorser.

Manny Pacquiao Is Now The Newest ANTA Endorser!

Legendary boxing champion Senator Manny Pacquiao recently signed up an endorsement deal with ANTA, a leading sportswear brand based in China. Present during the contract signing in Las Vegas were ANTA Board Chairman and CEO Mr. Ding Shizhong, ANTA President James Zheng, and Manny's business manager Arnold Vegafria.

This comes before his upcoming bout with Jessie Vargas happening this month. This is another big moment for him after wining the Senatorial seat this year. We will now wait for the line of products Manny will have with ANTA.

Ginebra San Miguel's Introduces Primera Light Brandy With Ian Veneracion

Ginebra San Miguel Inc. (GSMI) introduced “man of the hour” Ian Veneracion as the newest endorser of its liquor brand Primera Light Brandy. In a grand press launch and contract signing held recently, the multi-talented actor was welcomed to the GSMI family by its president Bernard Marquez, group brand manager Paul Camello, and brand manager Henry Simon.

Ian, who won the hearts of many after starring in a hit primetime teleserye and movie, relates that being “swabe” is important when dealing with both his work and personal life. “After a ‘tamang swabe’ day of shooting or taping, I just want to relax and drink something smooth. So when I’m with friends we usually just open a bottle of Primera Light Brandy,” says Ian, who finally found the smoothness that he had been looking for in a brandy. “Primera Light Brandy is smoother than other brands, and I love how it tastes,” he adds.

Pascual Welcomes Kathryn Bernardo as Newest Endorser For Oracare

In a few weeks we will see Kath Bernardo back on Primetime television with her latest series "Pangako Sa 'Yo" which is a remake of the highly successful series of Jericho Rosales and Kristine Hermosa. This slowly brings Kath into the limelight of being a fully bloomed woman from being the Teen Queen as she is known up to today. 

With that transition, she is growing in terms of her roles and as well as the product she is endorsing. Kath has also learned a lot of things from both the positive and negative things that she encountered in her career. With their love team up with Daniel Padilla still hot today, she keeps the right pace in bringing the "magic" in their pair but keep things still on " the "friendship" level with DJ.

GSK pushes for more quality time with the family with five times faster (Paracetamol) Panadol®

For Filipinos, family comes first, that is why when pain strikes, quality time with the family is the first to suffer. The brand trusted all over the world puts the power to take away the pain in your hands with fast-acting (Paracetamol)

Panadol®—for quicker recovery and more time for the ones you love. Panadol provides fast-acting pain relief, helping Filipinos improve their day to day lives. Panadol advocates the importance of having pain-free moments with loved ones, and sharing this message together with Panadol is father/athlete/host Ryan Agoncillo.

Robin Padilla Promote Organic Living Toegether With Ascof Lagundi

Being an accomplished actor, director,  producer, and artist and proud muslim, Robin Padilla has gone a long way in proving his big change from being the Bad Boy of Philippine Cinema to the celebrity of influence, charm and wisdom.

Now with a whole new lifestyle away from vices, he embraced a healthier living by going organic. Together with his wife Mariel, the couple has been very active in living the life free from the usual processed foods and remedies.

Today he is recently lauched as the new endorser of Ascof Lagundi. Made by Pascual Laboratories and has been in the market since 1996, Ascof Lagundi promotes the natural healing benefits of Lagundi (Vitex Lagundi), as an effective way of solving cough problems.

To also fortify his endorsement, he also went to the Lagundi farm in Nueva Ecija wo see for himself, how they are grown and packed keeping their natural properties. Ascof Lagundi has also gained recognition as a proven cough medicine by government agencies.

Christian Bautista continues partnership with Ink-All-You-Can

Asia’s Romantic Balladeer Christian Bautista has made bold moves the past months and engaged in projects that stretch his artistry. Acknowledging the singer’s unparalleled dedication to his craft, Ink-All-You-Can continues to support the singer in all his endeavors.

Last November 28, Christian Bautista represented the Philippines in the ASEAN-Japan Music Festival – Music For Healing After The Earthquake, which hoped to deliver hope and courage through music to all those affected by the 2011 Tohoku earthquake. The festival held at the NHK Hall in Shibuya Japan was attended by 4010 people, and was aired over at NHK Channel.

Sarah Geronimo Now Part of Cherry Mobile Stars

Almost everyone is getting mobile, and competition is indeed getting bigger especially with the rise of affordable smartphones that run on android. Cherry Mobile, the leading Filipino mobile brand adds another superstar on their roster of brand ambassadors.

Sarah G.'s Goes Glitz with Cherry Mobile


To further strengthen its position in the local communications industry as the leading value-for-money and feature-packed of phone, Cherry Mobile welcomes Sarah Geronimo as its new brand ambassador.

Judy Ann Santos-Agoncillo for Eden Cheese

After many years in the market, Eden Cheese introduces celebrity mom Judy Ann Santos-Agoncillo with her daughter Yohan. The long wait is definitely worth it as the brand has made the perfect choice in choosing an endorser. 

Eden Cheese chose Judy Ann “Juday” Santos because she symbolizes the Eden mom which is one who is nurturing and makes her family her top priority.  With Juday’s help, Filipino moms will be encouraged to make their family moments more special with Eden Cheese. With its delicious taste and “Lusog Lakas” nutrients, Eden Cheese can transform ordinary breakfast and meals into more enjoyable and memorable moments for the family. Juday is the perfect person to share this about Eden Cheese because she is someone who Pinoy moms can relate to.