GCash & Heart Evangelista Pave The Way for a New Era of Financial Progress for Every Filipino

Enigmatic host, Boy Abunda and the stunning Heart Evangelista-Escudero catch up. As Heart shared how GCash has been her partner in her new era of financial progress. 

Coming from a banner year of achievements led by its pursuit of financial inclusion for all, GCash, the Philippines’ #1 finance app and largest cashless ecosystem, now enters its new era – one of financial progress – together with its newest endorser Heart Evangelista-Escudero.

GCash kicked off the partnership as it introduced its commitment of guiding Filipinos on their financial progress journey. Heart's experiences illustrated how GCash empowers her financial journey, as she shared insights and tips on how to sustain it. 

GCash and Heart Evangelista Collaborate For Her Newest Endorsement

GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.

The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad. 

Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris!