Poten-Cee + C Launches New Campaign, New Variant This 2024

This Women’s Month and Always, Brand Ambassador Heart Evangelista Inspires  

Women To Keep Glowing With the Help of Poten-Cee + Collagen 

Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month. 

New Campaign: “There She Glows” 

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women.  With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow. 

Genteel Home ushers in a new era of Filipino furnishings, unveils Heart Evangelista as newest brand ambassador.

Genteel Home, one of the country’s leading manufacturers of bespoke furniture, is on a mission to help uplift the Philippines’ home furnishing industry and put the spotlight on the exceptional talent and ingenuity of Filipino craftsmen. To pave the way, they've partnered with Heart Evangelista, the country’s top international fashion and style icon.

On March 14, Genteel Home's Founder and Principal Designer, IDr. Katrina Blanca de Leon, proudly announced Heart Evangelista as the brand's newest ambassador. She sees Heart Evangelista as a symbol of their brand's growth and evolution. "We've been crafting beautiful furniture for over a decade, and now, with Heart on board, we're blooming like never before," Katrina said. She added that Heart Evangelista embodies everything Genteel Home stands for – passion, pride in Filipino roots, and a belief in making a mark on the world.

GCash and Heart Evangelista Collaborate For Her Newest Endorsement

GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.

The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad. 

Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris! 

Heart Evangelista joins XTREME Appliances as the face of modern Filipino lifestyle

XTREME Appliances, the country’s leading one-stop shop appliance brand, has tapped actress and fashion icon Heart Evangelista to become its newest face. 

With her 24 years of experience in the entertainment scene and one of this generation’s most prized stars, Heart has done it all. She has starred in multiple TV series and movies, attended the biggest international fashion weeks, graced international and local magazines, won various awards, and created a huge impact on social media. This year, she is ready to be the ambassadress of a local appliance brand that has been providing affordable yet high-quality products for every Filipino household. She joins current XTREME Appliances ambassadors Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso.

“Love” in the Time of COVID

Love Marie “Heart” Evangelista advocates for health amidst the times   

Artist. Author. Advocate.  

On top of these roles, celebrity Love Marie “Heart” Evangelista Escudero has taken on another role this year as a brand ambassador for healthy skin and much-needed immunity. 

This quarter, Heart finally shares the secret that helps her achieve healthy, hydrated skin 1 - she is the new face and “heart” so to speak of top adult Vitamin C brand ², 

Poten-Cee’s newest variant – Poten-Cee + C. 

Along with award-winning actress and fellow philanthropist Bea Alonzo, Heart is now part of the growing list of Poten-Cee endorsers.  She represents the women who stand to benefit most from the Poten-Cee + C variant which has two components: hydrolyzed collagen that helps hydrate the skin and helps reduce wrinkles, and Vitamin C that supports collagen production and boosts immunity ³. 

Heart Joins Caritas Manila For Their Celebrity Bazaar

If you love to have a part of your favorite celebrities pre-loved items, you might want to check out Caritas Manila's second Celebrity Bazaar happening on October 18. To be held at the 2nd level of the SM Megamall Mega Atrium, it will be filled with items up for sale from the generous hearts of celebrities who are in support of the projects made by Cartitas Manila.

Proceeds from this year’s bazaar will benefit the Youth Servant Leadership and Education Program (YSLEP) of Caritas Manila. The program sends and supports less fortunate but deserving students nationwide to their college or university of choice.        

Say Annyeong To "My Korean Jagiya" on GMA

Tonight, GMA Network will be airing their newest series which will combine the fantasies of many right now, Kroean TV series, and the charm and wit of Filipino prime time with MY KOREAN JAGIYA. Headlining this innovative series are Heart Evangelista, and Korean Actor Alexander Lee.

Heart Evangelista plays Gia (Guadalupe Immaculada Asuncion), a K-Series fan who wanted to see her favorite actor Jun Ho which is played by Alexander Lee. The Series will take place in the Philippines and South Korea which will make the experience more authentic.

StarTalk Celebrates 19 Years As The Showbiz News Authority

I can still remember more than ten years ago, me and my mother went inside the studios of GMA Network to be one of the audience of StarTalk. Yes, the longest running showbiz talk show in the country now on its 19th year and counting. With the orignal hosts back them who was Boy Abunda, Rossana Roces and Lolit Solis. It was my first time to see a love show in the flesh as well how controversial and dramatic the industry can be, and it still is.

Now being able to feature kapuso shows and news on my blog, my memory of startalk still lingers whenever I get inside the compound. Time did pass, hosts come and go, segments have evolved and yet the flavor of showbiz, the actors, the explosive news and the rivers of tears shed on the live show became history and became a foundation for StarTalk to be the showbiz authority.

Metro Launches The Ultimate Swimsuit And Summer Beauty Issue

The sun is out and that fun, light-hearted vibe of a new season is finally here—and with this bright time of the year in full burst, it’s also time to let who you are shine this summer. 

This month, in celebration of its 25th anniversary, Metro presents its Ultimate Swimsuit and Summer Beauty Issue, an essential guide to looking extra fabulous for the season. 

In its latest issue where summer is all about sexy, Metro features multi-faceted stylish beauty Heart Evangelista, looking sultry on the cover in pieces from Gucci’s Spring/Summer 2014 Collection. The five-time Metro cover girl opens up about her colorful journey in showbiz and shares her secrets to being one of the loveliest faces in Philippine entertainment. 

Heart Evangelista renews exclusive contract with GMA Network

Award-winning actress Heart Evangelista remains a Kapuso after she renewed her ties with GMA Network. The contract signing was held today at the GMA Network Center and attended by top Kapuso officers.

Present were GMA Chairman and CEO Atty. Felipe L. Gozon, GMA President and COO Gilberto R. Duavit, Jr., GMA Films President Annette Gozon-Abrogar, GMA Entertainment TV's OIC Lilybeth G. Rasonable, Vice President for Entertainment TV Marivin T. Arayata, Assistant Vice President for Drama Redgie Acuña Magno, Assistant Vice President for Alternative Productions Gigi Santiago-Lara, Program Manager Hazel F. Abonita, and Cecile Ongpauco (Heart's mom and manager).

During the contract signing, Heart reveals that she is very happy with the way GMA is handling her career all these years, "It's a blessing to be here. Hindi ka nawawalan ng trabaho. They appreciate your hard work. I can say that I'm content with what I have here."

Forever pilots with high TV ratings

The much awaited premiere of GMA Network’s latest drama series FOREVER topbilled by Heart Evangelista, Geoff Eigenmann and Ms Gloria Romero debuted with high TV ratings on its pilot episode yesterday, January 21.

According to the more widely recognized TV ratings data supplier Nielsen TV Audience Measurement (based on overnight data), Forever posted a Mega Manila household rating of 15.3 percent against its counterpart program Aryana which garnered 14.8 percent. 

Forever, which is another original creation of the GMA Entertainment TV Group, is directed by Ricky Davao. It is an original concept by Jun Lana with Headwriter Kit Villanueva- Langit.

Heart, who plays the role of Young Adora, is very excited with her new show in the Kapuso Station and feels overwhelmed with the great reviews and comments she has been receiving from fans and viewers. “I’m very thrilled with my new show and I really liked the concept. I didn’t expect na trailer pa lang ganun na kaganda.”

Heart Evangelista, Geoff Eigenmann, and Ms. Gloria Romero banner GMA's afternoon drama FOREVER‏

GMA Network rings in the New Year with the launch of its first afternoon prime drama for 2013 - FOREVER, which features riveting performances from some of the biggest Kapuso stars today. It will air beginning January 21 after Eat Bulaga. 

Forever promises to steal the viewers' hearts as it follows a captivating storyline that explores the enduring power of love between two individuals who will let fate determine if they are meant to be together despite time, distance, and the obstacles that conspire to keep them apart.

This original offering features the dramatic talents of prime Kapuso leading man Geoff Eigenmann as Ramon/Patrick, multi-award winning actress Heart Evangelista as Adora and the original Queen of Philippine Movies Ms Gloria Romero as Adora.

Press launch of GMA's "Forever" available via livestream tonight

GMA Network will be launching "Forever," its latest afternoon drama offering, tonight, January 8, at 7:00pm.  The series stars Heart Evangelista, Geoff Eigenmann and Ms. Gloria Romero. 

Apart from members of the entertainment press, netizens will also be able to witness the said event via live streaming on GMA Network's official web portal, GMANetwork.com.

To watch the livestreaming, visit http://www.gmanetwork.com/livestreaming at 7:00pm tonight. 

“Sosy Problems" a must-see movie this Christmas

Heart, Solenn, Bianca, Rhian topbill GMA Films’ 2012 MMFF entry “Sosy Problems”

This Christmas, GMA Films will bring summer-level heat to the supposedly cool season as it ushers four lovely and gorgeous “sosy” ladies on to the big screen with “Sosy Problems,” its official entry to the 2012 Metro Manila Film Festival (MMFF).

The light comedy movie stars Heart Evangelista, Solenn Heussaff, Bianca King and Rhian Ramos with Kapuso hunk Aljur Abrenica.  

“Sosy Problems,” which opened in nationwide theatres today, December 25, is about four rich and famous ladies and their seemingly trivial, but nevertheless, hilarious sources of stress.

Their main problem, however, is that their favorite hangout place, The Polo Club, which reminds them of all the memories of their “firsts” in life – including their first kisses and love affairs – is in danger of being torn down and replaced with a mall that is not so much for the rich and famous: in other words, not a “sosy” mall.

The “sosy” ladies will do everything they can in order to stop the Polo Club owners from pursuing their plans, and they will risk everything -- even their poise and glamour – to achieve their goal.  In the end, out of desperation, they make a fool out of themselves -- and that’s the joke.

REEL DEAL: Sosy Problems REVIEW (MMFF Special)

For the MMFF, I am interested with something unique for the season and Sosy Problems was one of them. They might be mistakenly compared to another MMFF movie Desperadas which is also a band of girls.  But these girls are the super duper upper class ones with each having their own issues despite their wealth and social status.

The movie stars Heart Evangelista, Solenn Heussaff, Bianca King and Rhian Ramos as the wealthy and "sosyal" ladies. Also in the cast are Cherie Gil, Agot Isidro, Mylene Dizon, Aljur Abrenica, Alden Richards, Mikael Daez, Tim Yap, and Ruffa Gutierrez.

Though it may show their rich and lavish lifestyle, it shows an exaggerated yet entertaining execution of their ignorance and struggles despite having everything. With the people around them also causing their dilemmas, their world gets crazier and crazier.

It features many life parodies of the rich and powerful. Like the instant Millionaires, Accused Politicians, Business Tycoons, and Beauty Rivalry. There is also a touch of ordinary people which balances the social struggles and at some point reminded me of very rich kids shown in reality shows and how they breakdown. It caters to both sexes, like for the girls is the ultimate "kikay barkada, BFF Forever!" one would want to have, and for the men, the beautiful and sexy ladies who charms everyone without going all out. I think Donya Angelica Santibanez will like the movie as she is also the "Sosy" Meme!

“Sosy Problems" a must-see movie this Christmas

GMA Films’ official entry to the 2012 Metro Manila Film Festival, “Sosy Problems,” opened in nationwide theatres (December 25) along with the rest of the entries in the annual festival. 

Directed by Andoy Ranay, the comedy film stars Heart Evangelista, Solenn Heussaff, Bianca King and Rhian Ramos with Aljur Abrenica.

Also starring in the movie are Mikael Daez as Santi, Alden Richards as Iñigo, classy character actress Cherie Gil as Martina, Mylene Dizon as Bernice, Mikey Bustos as Denmark, Tim Yap as Jamie Yap, Agot Isidro as Glory, Maritoni Fernandez as Dada, Johnny Revilla as Gabriel, Ricky Davao as Sebastian, Nova Villa as Lola Patria, Barbie Forteza as Becca, Kristoffer Martin as Israel with the special participation of Ruffa Gutierrez as Luca.

REEL DEAL: ‘Sosy Problems’: Comedy to the ‘sosiest’ level

Beginning today, Christmas Day, GMA Films will make moviegoers experience a holiday treat to the ‘sosiest’ level with “Sosy Problems,” its official entry to the 2012 Metro Manila Film Festival (MMFF).

The movie, which stars four of GMA Network’s hottest leading ladies: Heart Evangelista, Solenn Heussaff, Bianca King and Rhian Ramos with Kapuso hunk actor Aljur Abrenica, is set to deliver a different kind of comedy: one that is light and “sosy.”

“Sosy Problems” is anything but slapstick comedy, although one could dub it as ‘lipstick comedy’ in that aside from titillating the funny bones of fans of comedy films, it will surely whet the appetite of movie viewers who are interested in high life fashion. 

The movie tells about four rich, famous and gorgeous ladies who have one major problem: their favorite hangout place, The Polo Club, is in danger of being demolished and its owners are planning to build a not-so-sosy mall in its place.  The ladies will join forces and combine their resources in order to bring the demolition to a halt.  They will risk everything – even their poise and composure – to send their message across.  

REEL DEAL: Sosy Problems INTERVIEW

Here is the pocket interview with Solenn Heusaff, Rhian Ramos, and Bianca King held last December 18, 2012 talking about their MMFF movies "Sosy Problems."

Note: Heart Evangelista, who is also one of the lead stars of the movie, was not available for the pocket interview because she was dubbing her dialogues in the film.

Q: What are your characters in the movie?

 

SOLENN: “Ako dito si Margaux, I am half-Filipina and half-French.  Wala na akong dad and my mom is married to a French ambassador.  Super super yaman kami.  Actually, wala naman akong masyadong problema except that lagi lang akong in competition with my bestfriend, Claudia (Heart Evangelista).  Bukod sa amin, yung mga mommies din namin are competiting with each other.” 

RHIAN: “My character’s name is Lizzie, and she’s the richest in the group.  She’s very flashy; she’s never subtle.  She likes to flash her money around.  She’s also bossy.  Her problem is actually more of an internal problem.  Her friends and family just give up on her because she’s really a brat and she’s very annoying.  She finds herself by finally living a life of simplicity.  The funny part in it is that when you take someone who doesn’t know how to do what common people do and you put them in a situation where they have no choice, like Solenn in Survivor (laughs).”

REEL DEAL: Sosy Problems MMFF SPOTLIGHT

'It' girls rock the silver screen via GMA Films' Metro Manila Film Festival entry Sosy Problems 

On December 25, the country's hottest "it" girls Heart Evangelista, Solenn Heussaff, Bianca King and Rhian Ramos come together for Sosy Problems, the glossiest entry of GMA Films to this year's Metro Manila Film Festival (MMFF).

Four girls, rich and famous, may have the most expensive pairs of shoes, high-end designer bags and the life that every girl wanted - but behind the glitz and glamour are the struggles and differences that they have to face.

In the story, Sosy girls' tambayan, The Polo Club, is in danger of being torn down. The new owners of the exclusive club want to build a "yaya mall" - which for the girls is not at all a Sosy plan.

Wattajob features unstoppable workers this Saturday

This Saturday (December 8), witness another extraordinary episode of persons with weird and dangerous jobs  in Wattajob  hosted by  Chris Tiu,  and  Heart Evangelist a  with John Feir.

Flesh-eating plant farmers show Kapuso viewers how to deal with plants that stuff themselves with animal flesh.

In France, know who’s the friend of the stars that was seen with the late King of Pop, Michael Jackson.

Be ready for an intense joyride as the Hot Wheel Driver heats up the road. In Vancouver, beware for the graffiti artists who love drawing on walls because Graffiti Busters are on their way.

Get to know Madame Palaboy , a woman who got rich because of being poor . And, witness how eyes can be a source of income for the Eye Designer. See his designs and how he makes artificial eyes.

Wattajob airs every Saturday night right after Magpakailanman  on  GMA .