POTEN-CEE’S 50TH-anniversary Campaign Bags Silver at the 60th Anvil

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward. 

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives. 

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.  

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”  

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.   

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”  

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores. 

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm   

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore 

https://www.tiktok.com/@officialpascuallab 

Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward The top adult plain vitamin C brand¹ pays it forward on its 50th

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.  

Poten-Cee Is Fifty  

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.  

PascualLab: Spreading #PascualLove or Over Seven Decades

One of the top-of-mind pharmaceutical companies in the Philippines¹ celebrates 77 years of delivering quality and family-friendly health and wellness products. 

On its 77th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families. 

Pioneering Innovations 

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

Piolo Pascual joins the Poten-Cee family

Poten-Cee strengthens its immunity proposition with the addition of the multi-awarded actor and health enthusiast

Multi-awarded actor, singer, and health enthusiast Piolo Pascual joins Poten-Cee Vitamin C’s family of A-list brand ambassadors as the latest endorser of Poten-Cee + ZN and Poten-Cee + Zn Advance, the brand’s newest variants.¹

It is an endorsement that has long been waiting to happen, what with Piolo sharing a surname with the company’s founders and owners. While there is no relation, Pascual and the PascualLab Family share one thing in common – a love for life and passion for health.

PascualLove: From Our Family to Yours

PascualLab joins hands with health guru Dr. Willie Ong to share the love 

via “MEDtalks with Doc Willie Ong” and donations to less fortunate sectors

After a memorable digital celebration #PascualLoveLiveat75, Pascual Laboratories, Inc., one of the trusted pharmaceutical companies in the Philippines¹, extends the celebrations to more Filipinos by joining hands with health guru Dr. Willie Ong. 

True to its 75th anniversary campaign #PascualLove, the company found it fitting to partner with Dr. Willie Ong because of their shared passion for health and social responsibility.  Dr. Ong or “Doc Willie” as he is more popularly known, is a cardiologist and a known philanthropist.

The country’s top-of-mind Vitamin C brand faces the new normal by leveling up immunity essentials

Poten-Cee launches newest variants  Poten-Cee + ZN and Poten-Cee + ZN Advance  

In keeping with its thrust for purposeful innovation and to arm Filipinos further against this pandemic, PascualLab’s flagship brand Poten-Cee is leveling up its immunity offerings via two new variants, Poten-Cee + ZN and  Poten-Cee + ZN Advance.  

“Love” in the Time of COVID

Love Marie “Heart” Evangelista advocates for health amidst the times   

Artist. Author. Advocate.  

On top of these roles, celebrity Love Marie “Heart” Evangelista Escudero has taken on another role this year as a brand ambassador for healthy skin and much-needed immunity. 

This quarter, Heart finally shares the secret that helps her achieve healthy, hydrated skin 1 - she is the new face and “heart” so to speak of top adult Vitamin C brand ², 

Poten-Cee’s newest variant – Poten-Cee + C. 

Along with award-winning actress and fellow philanthropist Bea Alonzo, Heart is now part of the growing list of Poten-Cee endorsers.  She represents the women who stand to benefit most from the Poten-Cee + C variant which has two components: hydrolyzed collagen that helps hydrate the skin and helps reduce wrinkles, and Vitamin C that supports collagen production and boosts immunity ³. 

2019 Bb. Pilipinas hopefuls vie for the first-ever Bb. Poten-Cee Gandang Palaban

40 of the country’s pride visit official vitamin partner Poten-Cee’s plant and Family Members

“I just constantly tell myself that I should be the only one to define my worth and what I'm capable of and how I perceive myself. And that I should never source that worth from other people…” – Catriona Gray, Bb. Pilipinas 2018 and Ms. Universe 2018 

Beautiful. Strong. Confident. These are the traits that Poten-Cee, the official vitamin partner of the 2019 Bb. Pilipinas, is looking for in its first ever  Bb. Poten-Cee Gandang Palaban.  Pascual Laboratories, Inc. (PascualLab), makers of the #1 Adult Vitamin C brand Poten-Cee (based on the latest IMS Report), recently announced its search for the Bb. Poten-Cee Gandang Palaban through its subsidiary, Pascual Consumer Healthcare Corp (PCHC).  The lucky winner will be chosen from among this year’s Bb. Pilipinas candidates and will be awarded during the Binibining Pilipinas coronation night.