PascualLab: Spreading #PascualLove or Over Seven Decades

One of the top-of-mind pharmaceutical companies in the Philippines¹ celebrates 77 years of delivering quality and family-friendly health and wellness products. 

On its 77th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families. 

Pioneering Innovations 

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

PASCUALLAB shares the #PascualLove with the children of World Vision

Three years since their partnership with World Vision started, PascualLab sponsors led by Vice President for Corporate HROD and Design Services & Corporate Affairs Mia Pascual Cenzon,

finally met their sponsored children face to face, at a bonding activity during PascualLab’s anniversary month at the World Vision grounds in Quezon City. 

To spread the #PascualLove as part of its CSR program Sowing to Empower, Educate, and Develop (SEED), Pascual Laboratories, Inc. (PascualLab) sponsor-employees spent a weekend of bonding over an art activity, talent showcase, group games, and basic health checks with children from World-Vision assisted communities in Malabon last May 6, 2023 at the World Vision grounds in Quezon City.

PASCUALLAB’S 75th Anniversary campaign wins Excellence Award from the 19th PH IABC Quill

#PascualLove amongst winners for Communication Management  

Pascual Laboratories, Inc., one of the top-of-mind pharmaceutical companies¹ in the Philippines earns its first Quill Excellence Award for its 75thAnniversary campaign, #PascualLove, at virtual awarding ceremonies held on August 18, 2022 via ktext.ph 

The 19th Philippine Professional and Student Quill Awards is the Philippine chapter of the global organization International Association of Business Communicators (IABC)’s award-giving body which recognizes the best communication programs, tools, talents, and academic work.  

The country’s top-of-mind Vitamin C brand faces the new normal by leveling up immunity essentials

Poten-Cee launches newest variants  Poten-Cee + ZN and Poten-Cee + ZN Advance  

In keeping with its thrust for purposeful innovation and to arm Filipinos further against this pandemic, PascualLab’s flagship brand Poten-Cee is leveling up its immunity offerings via two new variants, Poten-Cee + ZN and  Poten-Cee + ZN Advance.  

PascualLove: Care begins with family

 PascualLab celebrates 75 years by spreading the love

Pascual Laboratories, Inc. (PascualLab), one of the most trusted pharmaceutical companies in the Philippines¹, celebrates 75 years in the industry by highlighting the value of care that comes from the family via its campaign “PascualLove: Care begins with family”.

Built on a love for fellowmen by founders, chemists, and husband and wife team of Isosceles and Leonora Pascual, PascualLab started as a small laboratory inside their home in Tondo, where they developed medicines for war-related diseases during  World War II.

Since then, it has grown to be one of the top Filipino-owned pharmaceutical companies, behind well-loved brands such as Poten-Cee Vitamin C, Vitex negundo L. Lagundi Leaf (ASCOF), C-Lium Fibre, and OraCare Mouthrinse.

Ascof Lagundi short film ‘Biyenan’ navigates the delicate relationship between a young mom and her mother-in-law

It is quite common to find parents-in-law playing active roles in a typical Filipino family, especially in helping raise children. 

Despite the comfort and convenience this cultural norm may engender, it occasionally gives rise to conflict. Where do both parties draw the line between nurturing and spoiling them—and how can sensitive issues like this be peacefully resolved? 

Robin Padilla Promote Organic Living Toegether With Ascof Lagundi

Being an accomplished actor, director,  producer, and artist and proud muslim, Robin Padilla has gone a long way in proving his big change from being the Bad Boy of Philippine Cinema to the celebrity of influence, charm and wisdom.

Now with a whole new lifestyle away from vices, he embraced a healthier living by going organic. Together with his wife Mariel, the couple has been very active in living the life free from the usual processed foods and remedies.

Today he is recently lauched as the new endorser of Ascof Lagundi. Made by Pascual Laboratories and has been in the market since 1996, Ascof Lagundi promotes the natural healing benefits of Lagundi (Vitex Lagundi), as an effective way of solving cough problems.

To also fortify his endorsement, he also went to the Lagundi farm in Nueva Ecija wo see for himself, how they are grown and packed keeping their natural properties. Ascof Lagundi has also gained recognition as a proven cough medicine by government agencies.