Poten-Cee + C Launches New Campaign, New Variant This 2024

This Women’s Month and Always, Brand Ambassador Heart Evangelista Inspires  

Women To Keep Glowing With the Help of Poten-Cee + Collagen 

Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month. 

New Campaign: “There She Glows” 

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women.  With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow. 

Go Forth, Go Fortified with Poten-Cee Forte

Poten-Cee Forte inspires people to move forward, armed with longer-lasting protection in new campaign #IAmFortified 

As more people are on the go, trying to achieve their goals amidst this lingering pandemic, Poten-Cee Forte 1G advocates for fortified, longer-lasting immunity in its 2022 campaign #IamFortified 

Vitamin C Helps Boost Immunity 

By now, suffice it to say that awareness is high on how Vitamin C helps enhance the body’s natural defenses by supporting various functions of the immune system.¹ What’s helpful to know for people up and about is that some formulations can release Vitamin C gradually over time so that the body benefits more from the Vitamin C content over a longer period.

The country’s top-of-mind Vitamin C brand faces the new normal by leveling up immunity essentials

Poten-Cee launches newest variants  Poten-Cee + ZN and Poten-Cee + ZN Advance  

In keeping with its thrust for purposeful innovation and to arm Filipinos further against this pandemic, PascualLab’s flagship brand Poten-Cee is leveling up its immunity offerings via two new variants, Poten-Cee + ZN and  Poten-Cee + ZN Advance.  

“Love” in the Time of COVID

Love Marie “Heart” Evangelista advocates for health amidst the times   

Artist. Author. Advocate.  

On top of these roles, celebrity Love Marie “Heart” Evangelista Escudero has taken on another role this year as a brand ambassador for healthy skin and much-needed immunity. 

This quarter, Heart finally shares the secret that helps her achieve healthy, hydrated skin 1 - she is the new face and “heart” so to speak of top adult Vitamin C brand ², 

Poten-Cee’s newest variant – Poten-Cee + C. 

Along with award-winning actress and fellow philanthropist Bea Alonzo, Heart is now part of the growing list of Poten-Cee endorsers.  She represents the women who stand to benefit most from the Poten-Cee + C variant which has two components: hydrolyzed collagen that helps hydrate the skin and helps reduce wrinkles, and Vitamin C that supports collagen production and boosts immunity ³. 

STADA to acquire an established OTC portfolio in the Philippines

• STADA’s Philippine portfolio is being strengthened with FERN C, a well-established range of food supplements.
• STADA Philippines General Manager Sharmaine Abarientos: “With FERN C in our portfolio, we will establish a strong consumer healthcare platform to launch other quality medicines as well and provide better health for all Filipinos.”
• STADA CEO Peter Goldschmidt: “The acquisition of FERN will help us to execute our growth ambitions in the Philippines.”
• STADA Asia Pacific Managing Director Gary Clark: “With both STADA and FERN carrying heritage, we will be able to provide better health for Filipinos.“

After announcing a number of acquisitions and partnerships in Europe recently, the STADA Group is also expanding its portfolio in the Asia-Pacific region. As the global manufacturer of high-quality generic drugs and consumer healthcare products announced today, STADA is acquiring the FERN portfolio in the Philippines, one of the leading brands in the growing local Vitamin C market.The product range consists of FERN-C, a Vitamin C product that has been in the market for 15 years and FERN-C Kidz and Kiddimin – two products for the vitamin supply for children.