Aiai Delas Alas Now On Her 4th Year As Hobe Noodles Endorser

Aiai Delas Alas has recently renewed her contract as the endorser of Hobe Noodles.  Her partnership with the brand grew a lot and proved her worth as sales grew for Hobe and expanded their flavors and variants. CEO of Hobe Noodles Bobby Co is definitely happy with their partnership with Aiai.

Within the 4 years, they have expanded into many marketing platforms like billboards, posters, and recently a Television commercial which is a first in the brand. From her being a hands-on mom, now newly married to Gerald Sibayan, she also reprises her role as a housewife along with many projects she is working today.


This year she also stands as the manager of the pinoy hip-hop group Ex-Battalion, which some member are now getting roles and the group even landed their own online show on GMA Network. She currently hosts Sunday Pinasaya, The Clash, and has an upcoming cinemalaya movie "School Service."

When asked the question, what Hobe Noodle variant would she give to the people on her shows she shares; "The Clash" would have bihon because they need the "long life" to survive the competitive nature of the show; "Sunday Pinasaya" would be palabok because of the diverse seasonings like the characters the show has to offer to the viewers; and for "School Service" she would go for the Quick Cook variants because the projects are done very quickly.

Along with other endorsements, Aiai is happy even with the surge of projects which fills up her schedules. But she never forgets to give time to her loved ones that is probably her secret why love never leaves her side. With the notion of noodles would mean long life, it is also important that life should not only be long but also a life of love and happiness.



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