DDB Group bags 3 metals at Campaign Asia-Pacific Agency of the Year Awards

DDB Group Philippines received three citations in the recently concluded Campaign Asia-Pacific Agency of the Year awards. The leading integrated marketing group’s winning entries this year straddled three different categories – Philippines PR Agency of the Year, Philippines Media Agency of the Year, and Southeast Asia Best Culture.

DDB’s integrated PR solutions firm, Ripple8, Inc., won Silver as Philippines PR Agency of the Year. Winning in its first year of joining the coveted regional awards made it extra special for Ripple8.

“It is a deep honor to be recognized by Campaign, especially during this pandemic. We never expected to join award competitions this year. People are our priority. But thankfully, we were able to secure our people’s jobs and found opportunities to grow even stronger. Crisis indeed reveals character. We are grateful to our never-say-die team, our collaborative clients, and our supportive sister agencies for making this possible,” said Ripple8 Managing Director Bob Vito.

R8 believes in disruptive solutions to change the dynamics of how clients run operations and the perception of stakeholders. As its strategies and content are informed and augmented by data-based insights, the agency has created a specialization in its integrated PR solutions called predictive PR.

DDB’s independent media outfit Touch XDA, Inc. won Bronze as Philippines Media Agency of the Year. One of the growing local media agencies in the Philippines, Touch XDA has enjoyed record new business wins, and comprehensive revenue growth across organic, new business, and agency partnership despite the pandemic.

“We are grateful that our first time with Campaign Asia-Pacific has given us such honor. We dedicate this to our hardworking teams as well as to our clients and partners who have trusted us,” said Touch XDA Managing Partner, Dyan Rosal-Em.

Last but not the least, DDB Group Philippines won a Silver award as Southeast Asia (SEA) Best Culture for the second consecutive year. In the past years, the agency group had won several metals from Campaign under Talent Development, Corporate Communication, and SEA Best Culture categories. A testament to how DDB has nurtured and motivated the Group’s talents through purposeful and progressive training opportunities, a culture of holistic health, a fun and accepting environment, and strategic communication program.

DDB Group Philippines Culture Chief Anna Chua-Norbert said that she is immensely proud that DDB has been recognized as ‘Agency of the Year’ in the last five years, and thanks Campaign for all the recognitions that have served as inspiration to the group’s employees throughout the years.

We all know that 2020 has been an unprecedented year for everyone and I have been humbled to see how our people have come together to support not only each other but our clients during these extraordinary times. This award is truly a reflection of all the hard work and dedication of our employees, and the strength of our belief in ‘People First'. It is a fitting tribute to our people who have made all these possible,” she said.

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