Insight Music launches singer-composer Jelry, releases ‘mood playlists’

Innovative Filipino record label Insight Music rocks the music circuit with new standout releases that sonically paint life and love with every color of the emotional spectrum—from the kilig, to the erotic, to the inspired.

Highlighting the collection is singer-songwriter Jelry’s debut single titled “Rosas,” a catchy pop acoustic ballad with bouncy, sweet sounds. 

Young listeners enthralled by their first loves will surely relate to “Rosas,” which draws upon Jelry’s personal encounter with the subject. The joy and innocence of young romance is encapsulated in the song’s lyrics and melody, sending the power of “kilig” surging through every note.

“ ‘Rosas’ conjures up a scene from my JS prom back in high school,” says Jerly of the song. “I remember feeling nervous when I asked my prom date to dance. She wore this bright pink gown and while we were dancing, the lights also started to turn red and pink. I simply savored that moment.” 

Jelry’s music debut has been a long time coming. The young man (whose real name is John Lloyd Reyes) first learned to play the guitar with just two chords that his father taught him. This sparked an interest that inspired Jelry to hone his craft through online platforms, soaking up everything he could about music theory, production, and songwriting. Finally, Jelry took a brave step and began writing his own music, which led to his first-ever record deal with Insight Music. 

“I can’t wait to share ‘Rosas’ with everyone,” Jelry now enthuses. “They will certainly enjoy listening and dancing to it. And if you are looking for a song that will make you feel good, this is it!”

With his debut single “Rosas,” Jelry finally realizes a dream that brings him a step closer to the realm of the musical legends that have influenced him through the years. Talents like IVOS, Rex Orange County, Ed Sheeran, and Rivermaya have all helped shape Jelry’s love for music. He hopes that as his career evolves, he can muster the same passion and emotion his icons evoke in every song.

“Trying to emulate these gifted artists felt like learning a new language,” Jelry muses. For him, however, the reward is worth all his efforts. “I now get to express my feelings and emotions through music, which is a tough feat in real life.” 

But Insight Music’s string of new releases ventures beyond the subject of love. To probe the nuances and shades of what makes life colorful and complex, Insight is spinning off its ‘mood playlist’—a genre of music that sets one’s emotions or mindset in a particular state or condition. 

To this end, Insight Music is primed to release three new mood playlist albums: “Sexy Time: Make Out Music,” “My Study Companion,” and “Burn: The Workout Playlist”. 

These themed playlists were crafted to get individuals ‘in the zone’. “Sexy Time: Make Out Music” is for intimate nights and steamy sessions under the covers; “My Study Companion” comes handy when cramming for the finals, doing school research, and writing the thesis; and “Burn: The Workout Album” serves to drive health buffs towards the level of fitness they desire. 

For Insight Music president and chief creative head, Chris Cahilig, these albums represent a shift in the trend for what record labels can be.

“What sets music apart from any art form is the way a simple series of notes can cue us to feel,” says Cahilig. “The art form is so visceral in the way it captures our collective and individual imaginations. So we figured that if people seek these things—motivation, passion, intimacy—through music, let’s just cut to the chase and give people what they want.”

The albums, all composed by renowned producer Ian Joseph Tan, are the first of their kind in the Philippines. Along with Jelry’s “Rosas,” the albums reflect the pioneering vision Insight Music has for Original Pilipino Music.

“We want to push music forward by bringing it back to its roots, which means getting talented artists and dropping music that connects instantly” says Cahilig. “And with talent as youthful and brilliant as Jelry, and these mood albums made for every Filipino, we know OPM can be elevated to a whole new level.”

“Rosas” by Jelry, Sexy Time: Make Out Music, My Study Companion, and Burn: The Workout Album are all available for streaming on various global streaming platforms, including YouTube Music, Spotify, Apple Music, Amazon Music, Deezer, Tiktok, and iTunes.

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